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EsselWorld Bird Park’s ‘Nature, Nurtured’ Campaign Will Leave You Eggstatic

19/10/2020
Advertising Agency
Mumbai, India
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The Indian bird park partnered with Wunderman Thompson South Asia for the interactive social media campaign
Launched in April 2019, EsselWorld Bird Park is India’s first interactive bird park, spread across more than two acres of green spaces, hosting more than 500 species of volant, terrestrial and aquatic birds from across the world. With a tropical rain forest theme, it has always endeavoured to conserve and educate people about avian fauna, while also providing a safe habitat to many keystone bird species.

EsselWorld Bird Park’s latest social media campaign titled ‘Nature, Nurtured’ launched in the backdrop of the pandemic, has resulted in the birds feeling increasingly at home, reverting to their normal natural instincts and behaviour, proof of which lies in the sudden surge in nesting and egg-laying activity.


Joining the new baby birdie clan are Cockatoos, Golden Pheasants, Monk Parakeets and Cockatiels. Interestingly, the Cape Barren Geese were the first terrestrial birds in the park to have babies through natural breeding and have been breeding every winter season since then at the same place and in the same nest. However, the Zebra Doves breed round the year and have now grown by 70-80% of their population in the Park.


Commenting on this, Mr. Paresh Mishra, senior vice president, sales and marketing, EsselWorld Leisure Pvt. Ltd., said: "We are glad to welcome the little birdies in our Park and we hope the other bird species present hereto extend their families feeling it at home. Mindful of the importance of bird conservation, our bird handlers take utmost care of the birds and preserve their habitat in a natural and eco-sensitive manner in a carefully designed and propositioned environment."

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