Initiative conceptualised by Wunderman Thompson India shows innovative live edutainment session with exotic birds
With all the boredom kicking in because of a prolonged lockdown, it is becoming increasingly difficult for brands to engage with their consumers. However, EsselWorld has always been an exception. This time, EsselWorld has planned for live interactive sessions with exotic birds, in their natural habitat, right from their newly launched aviary – EsselWorld Bird Park.
Titled ‘Celebirdy Live’ the initiative conceptualised by Wunderman Thompson India has paved the way for bird enthusiasts to interact with ‘winged’ celebrities from the comfort of their own homes without having to step out.
Talking about ‘Celebirdy Live’, Paresh Mishra, Sr. VP, sales and marketing at EsselWorld Leisure said: "If people can't step out, let's step in. As a pioneer in this industry for over the decades, it is our responsibility to find innovative ways and means of entertaining people and bringing all the fun back that we miss from pre-Covid days, packaged in newer ways suitable for this new normal. That's what motivated us to come up with a property like this."
EsselWorld has been synonymous with thrills and entertainment for the last 30 years. Last year, the brand extended their offering introducing Mumbai to its latest celebrities - more than 500+ exotic birds across species, in first of its kind aviary in India.
This unique edutainment initiative started from 14th July.