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ESPN Shows What it Takes to Build the Perfect Team for Disney Bundle Launch

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Preacher campaign targets passionate sports fans for the Disney bundle

ESPN Shows What it Takes to Build the Perfect Team for Disney Bundle Launch

Continuing in its efforts to target passionate sports fans for the Disney Bundle, ESPN is launching its latest spot, 'Unbeatable,' designed around a coach describing what it takes to build the perfect team. The spot showcases the Disney Bundle's unmatched star power through cameos from an unparalleled collection of characters across Disney+, Hulu and ESPN+, reminding fans that the strongest qualities in building the sports teams’ they love the most - natural born leaders, old vets, youngsters, tough cookies, pranksters, no-so-silent types, and those with chips on their shoulder and ice in their veins - can also be found in Disney+ and Hulu content. 

The work was created in partnership with Austin creative agency Preacher and uses a mix of footage from sports moments, TV shows, and films to show how the Disney Bundle provides fans with entertaining stories in all formats. 

‘Unbeatable’ launches across ESPN networks today.

“We began referring to the Disney Bundle as streaming’s greatest team almost instantly, and this spot was our chance to bring that idea to life – a coach, cut from the Knute Rockney cloth, philosophising about the special mix of personalities any great roster needs,” said Kellyn Blount & Greg Hunter, ECDs at Preacher. “While other spots in the campaign focus more on the moments or the action you’ll find throughout the three services, this one is all about the characters. And thanks to Peter Jackson’s upcoming documentary, we were able to end on The Beatles, one of the greatest teams of all time.” 

The Disney Bundle is a one-stop streaming subscription offer that gives customers the power to build and customise their video subscription plan with Disney+, Hulu, and ESPN+.

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Client: ESPN

EVP Marketing, ESPN & Networks: Laura Gentile

EVP Marketing & Content Curation, Disney+ & ESPN+: Joe Earley

EVP & GM, ESPN+: Russell Wolff

VP Marketing: Seth Ader

VP Creative, Disney+: Andy Baker

Marketing: Peter Mulally, John Lobo

Production: Jon Little

Project Management: Angelica Corral


Agency: Preacher

Chief Creative Officer: Rob Baird

Chief Executive Officer: Krystle Loyland

Chief Strategy Officer: Seth Gaffney

ECD/Copywriter: Greg Hunter

ECD/Art Director: Kellyn Blount

Copywriter: Justin Grady

Art Director: Jeff Anderson

Designer: Marissa Servantez

Group Brand Director: Heath Tavrides

Jr. Brand Manager: Paige Majdic

Strategy Director: Doug Kleeman

Strategist: Zachary Stubblefield

Executive Producer: Stacey Higgins

Senior Producer: Tyler Divine

Production Coordinator: Aggie Ryan

Business Affairs: Miiko Martin

Edit House: Uppercut

Sr. Producer: Chris Muldoon

Head Of Production: Lisa Sadek

Managing Director: Lisa Houck

Editor: Mike Sobo

Assistant Editor: Jake Jennewein

Mix and Sound

Mix: TBD Post

Sound Engineer: Dusty Alberts

Audio Producer: Francess Tom-Sahr


Finish House: Uppercut

Senior Producer: Chris Muldoon

After Effect/Grx: Maxime Benjamin

Flame Artist: Marc Goldfine

Assistant Flame: Marcus Wei

Head of VFX: John Geehreng

Telecine: CO3

Colorist: Tim Masick

Categories: Media and Entertainment, Streaming Services

Preacher, Fri, 19 Nov 2021 10:52:38 GMT