ESPN Holds College Football Fans to Playoff Promises

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McKinney helps the sports network bring fans’ dreams to life
ESPN Holds College Football Fans to Playoff Promises
Throughout the college football season, fans have been putting everything on the line in hopes that their team makes it to the College Football Playoff. Earlier this season, ESPN crowdsourced social media to find the lengths that fans would go to for their team – and ESPN held four fans to their word.
 
ESPN rewarded fans from each of the CFP semifinal teams – LSU, Ohio State, Clemson, and Oklahoma – for their passion and loyalty this season. The initiative is an extension of ESPN’s latest College Football Playoff “Who’s In?” campaign and celebrates the integral role that fans play in the game of college football. McKinney served as the creative agency.
 
Below is an overview of each of the four fans and the promises fulfilled by ESPN.
 
Elise Carter (LSU) – is an LSU sophomore living in Nashville. To fulfill her promise, ESPN turned Cajun Steamer Bar & Grill into a celebration of all things Tigers. Cajun food, purple and gold, and members from the LSU Nashville fan group kept the party going. Elise got her own real life (stuffed toy) tiger to put a cap on the evening.
 

Jason Hayden (Ohio State) – has loved the Buckeyes since childhood. ESPN fulfilled his playoff promise by dying his hair red. In fact, ESPN went further and turned his living room into a den of Ohio State love – complete with flags, hats, footballs, and an Ohio State Christmas tree with a Brutus topper for Jason and his roommates.
 

Adam Razavi (Clemson) – is a member of the Tiger Band, an integral part of Clemson football culture. ESPN surprised Adam during practice, bringing him up on stage and transforming him into star quarterback Trevor Lawrence. He stayed in character all night, much to the appreciation of the band, which includes Adam’s older sister and Lawrence himself.
 
 
Cam Lynah (Oklahoma) – watches Oklahoma games every Saturday at his favorite bar. Cam wanted an Oklahoma tattoo that truly represented his love for his team – and ESPN delivered. His tattoo was composed of the Sooner Schooner, the OU logo and the Golden Hat from the Red River Shootout which QB Jalen Hurts is known for wearing post-win.
 
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McKinney, 7 months ago