ESPN has appointed Droga5 New York as the agency to handle integrated strategic and creative duties for the overarching ESPN brand as well as the flagship property, SportsCenter. Collaboration between ESPN and Droga5 will begin immediately with a new campaign anticipated to debut in the coming months.
“We were struck by Droga5’s keen understanding of the ESPN brand as well as their strategic thinking and long-term vision,” said Ed Erhardt, president global sales and marketing. “We look forward to working with them to connect with our fans in new ways.”
Added Wanda Young, senior vice president, marketing and consumer engagement, "The ESPN brand is incredibly strong because it has evolved alongside our passionate, loyal sports fans. Droga5 showed the same level of commitment and passion for ESPN as our biggest fans do, while providing a fresh perspective to enable us to expand our connection with fans, now and into the future."
David Droga, founder and creative chairman, Droga5 said, "ESPN is far more than just a sports brand, they are a reference point and part of our everyday lives. As sports fans and storytellers, we couldn't be more thrilled to work with them to help charter their next iconic chapter."