Tue, 01 Feb 2022 10:47:50 GMT
Eric Cantona brings his power, presence and magnetism to the latest TV campaign for sports betting app BetBull as the ultimate BetBull influencer.
To create uniqueness in a category of sameness, Forever Beta have gotten under the skins of real consumers to uncover cultural insights and subvert category norms. In this work 'Le King' uses his inimitable charm and suave cool to help a BetBull member become a better influencer, while also encouraging fans to share their bets on the app and have more fun betting together.
BetBull is a social platform where like-minded people who enjoy betting on sports can meet and share their bets. The campaign follows its brand launch last August which established Eric as the new Bull. The new work aims to keep up the momentum of building brand awareness and the success of the first campaign.
The creative features a very enthusiastic man, Alan who thought he was an influencer on the BetBull app. Alan started sharing his bets on the app and to his amazement, football legend Eric Cantona started following him. As the camera pans out, Eric is sitting on the sofa next to Alan giving him tips on how to be a real influencer. The main one being Eric, he adjusts Alan’s collar so it looks like how Cantona wore his in his playing days. He says:, “‘until you influence football like me, are you really an influencer?”
The 30 second TV ad will launch on the 1st February and run for 6 months with digital display and social media to follow.
Patrick Flynn, Head of Client Services at Forever Beta said: “It's every football fan's dream to be socially followed by THE Eric Cantona. With BetBull this can be a reality! The latest work continues to champion BetBull as an innovative sports betting app and puts fun and community at the center.”
Paul Archer, Marketing Director at BetBull said: “Forever Beta has once again communicated how BetBull is pushing innovation within the sports betting space. Eric Cantona as the BetBull influencer emcompasses all the unique features the excitement of betting together that we as a platform have to offer.”view more - Creative
Agency: Forever Beta
Media agency: ima HOME
Production company: Dark Energy Films
Chief Operating Officer: James Stern
Creative Director: Peter Grace
Marketing Director: Paul Archer
Executive Creative Director: Paulo Areas
Creative Director: Matt Walker
Art Director: Luiz Medeiros
TV Producer: Monica Domanska
Stills Producer: Dan Karling
Strategy Director: Siobhan Richmond
Head of Client Services: Patrick Flynn
Senior Account Director: Laura Battersby
Account Manager: Jessica Ashworth-Aiton
Director: Ben Tonge
Categories: Sports and Leisure, GamblingForever Beta, Tue, 01 Feb 2022 10:47:50 GMT