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Eric André Directs a Modern Take on Old School Holiday Specials for Sprite

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W+K teams up with Bullitt to create skits starring Black actors and improv artists

Eric André Directs a Modern Take on Old School Holiday Specials for Sprite

Sprite is ringing in the holiday season with a new holiday commercial celebrating Black families – both kith and kin. Directed by comedian Eric André, the 'Sprite Holiday Special' is a modern take on the old school holiday special with skits starring Black actors and improv artists.  

This is the first time André has directed a commercial, and the first time he’s worked with Sprite. Fans may remember that André shared his love for Sprite as he rollerbladed around NYC in a 2016 sketch for The Eric Andre Show, making it all the more exciting that he directed his first commercial with the brand.  

The campaign was created by W+K New York, and produced by Bullitt. 



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Credits

AGENCY: W+K NEW YORK

EXECUTIVE CREATIVE DIRECTOR: Karl Lieberman

GROUP CREATIVE DIRECTORS: Blair Warren, Matt Mulvey

ASSOCIATE CREATIVE DIRECTOR: Will Binder

COPYWRITER: Monica Roebuck

ART DIRECTOR: Kiki Dahl

HEAD OF INTEGRATED PRODUCTION: Nick Setounski

PRODUCERS: Ava Rant, Erica Serio

ACCOUNT DIRECTOR: Samantha Wagner

ACCOUNT SUPERVISOR: Heléna Brooks

ACCOUNT EXECUTIVE: Abby Hall

PROJECT MANAGER: Nicole Lopez

SENIOR STRATEGIST: Donovan Triplett

STRATEGIST: David Fraser

COMMUNICATIONS STRATEGY DIRECTOR: Branden Bouvia

COMMUNICATIONS PLANNER: Hannah Ward

BUSINESS AFFAIRS MANAGER: Joshua Christie

TRAFFIC DIRECTOR: Sonia Bisono

TRAFFIC COORDINATOR: Jackie Crane

DIGITAL FORMATTING: Ben Vaughn

CREATIVE SERVICES DIRECTOR: Chris Whalley

PRINT PRODUCERS: David Niblick, Leigh Ann Dykes

STUDIO MANAGER: Jill Kearton

STUDIO ARTIST: Steve Quint

RETOUCHING: Kevin Walker, Jesse Corninella

PRODUCTION COMPANY: Bullit

EXECUTIVE PRODUCER: Luke Ricci

DIRECTOR: Eric Andre

PRODUCER: Rogers Marquess

PRODUCTION MANAGER: Sari Thayer

PRODUCTION COORDINATOR: Sheki Ebron

PRODUCTION DESIGNER: Jerrod Littlejohn

DIRECTOR OF PHOTOGRAPHY: Aaron Kovalchik

EDITORIAL COMPANY: Arcade Edit NY

EDITOR: Ali Mao

EXECUTIVE PRODUCER: Sila Soyer

POST PRODUCER: Arlene Perez

EDITORIAL ASSISTANT: Lucas Ferreira

FINISHING COMPANY: The Mill NY

EXECUTIVE PRODUCER: Clairellen Wallin

Producer: Ija Ochoa

Creative Director: Nathan Kane

2D Lead: Anton Anderson

2D Assist: Jeeeun Lee

COLOR COMPANY: MPC LA

Colourist: Ricky Gausis

Colour Producer: Ivana Banh

AUDIO POST Sonic Union

MIXER & SOUND DESIGN: Steve Rosen

PRODUCER: Justine Cortale

PHOTOGRAPHER: Brittany Bravo

FILM MUSIC

ARTIST: Isaac Wang

PUBLISHER: Sounds Delicious

TRACK: IW

ARTIST: Charles Foltz

PUBLISHER: Sounds Delicious

TRACK: Foltz

ARTIST: James Brody

PUBLISHER: Sounds Delicious

TRACK: JB

ARTIST: Dan Mufson

PUBLISHER: Sounds Delicious

TRACK: DM

Genres: Comedy

Categories: Soft Drinks, Carbonated Drinks

Bullitt, Mon, 01 Nov 2021 15:16:05 GMT