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Eric André Directs a Modern Take on Old School Holiday Specials for Sprite

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W+K teams up with Bullitt to create skits starring Black actors and improv artists

Eric André Directs a Modern Take on Old School Holiday Specials for Sprite

Sprite is ringing in the holiday season with a new holiday commercial celebrating Black families – both kith and kin. Directed by comedian Eric André, the 'Sprite Holiday Special' is a modern take on the old school holiday special with skits starring Black actors and improv artists.  

This is the first time André has directed a commercial, and the first time he’s worked with Sprite. Fans may remember that André shared his love for Sprite as he rollerbladed around NYC in a 2016 sketch for The Eric Andre Show, making it all the more exciting that he directed his first commercial with the brand.  

The campaign was created by W+K New York, and produced by Bullitt. 



CREDITS

Post Production / VFX
Agency / Creative
Production
Music / Sound
Editorial
view more - Creative
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Genres: Comedy

Categories: Carbonated Drinks, Soft Drinks

Magnetic Field, Mon, 01 Nov 2021 15:16:05 GMT