Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Equality California Calls on Voters to Fight for LGBTQ+ Equality



Billy Porter voices the PSA for the LGBTQ+ civil rights organization, created by RPA

Equality California Calls on Voters to Fight for LGBTQ+ Equality
With the US presidential election already in full swing, Equality California, the nation’s largest statewide LGBTQ+ civil rights organization, and its Nevada-based affiliate Silver State Equality, have partnered with agency RPA to create a PSA featuring actor and activist Billy Porter that hopes to rally LGBTQ+ and pro-equality voters alike to get out and vote. 

For more than 20 years, Equality California has led the Golden State’s fight for LGBTQ+ civil rights and social justice.

Using bold animations that incorporate the colours of the rainbow flag, and dialogue powerfully delivered by Billy, they’ve created a message of diversity and unity that implores viewers to join the fight for equality at the ballot box.
In addition to broadcast and radio spots, the campaign picks up on social with GIFs and stickers that people can share to show their solidarity in the fight for equality.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: LGBTQ+, Corporate, Social and PSAs

RPA, Thu, 08 Oct 2020 13:04:47 GMT