Epidemic Sound Selects Rethink New York as New Creative Partner

Today, following a thorough review of global agencies, Epidemic Sound announced the appointment of Rethink, as its new creative agency partner, supporting the company’s evolving and growing creative and strategic needs.

Epidemic Sound, the market-leading soundtrack innovation platform with offices in New York, Los Angeles, Amsterdam, Seoul, and headquarters in Stockholm, provides content creators with a simple way to licence its ever-expanding catalogue of world-class music and sound effects, while supporting its artists financially and creatively. As the go to choice for content creators of all kinds, videos including Epidemic Sound’s music are viewed over 2.5 billion times per day across platforms such as YouTube and TikTok.

Rethink is tasked with developing a new creative platform and supporting campaign. The agency’s creative work, deep strategic thinking, and people-first culture were key factors in Epidemic Sound’s decision.

“Rethink did a tremendous job throughout the process,” said Robert Bullough, global brand director, Epidemic Sound. “Our team always left the room energised after our meetings — Rethink showed a true collaborative spirit, and as an agency, is consistently making creative work that gets attention. We needed a partner who’s going to bring us new and exciting ways to bring our brand to life. We can’t wait to get this partnership started.”

“We are so excited and grateful that Epidemic Sound chose Rethink as its partner. When we met, it was clear from the get go that our values lined up,” said Caleb Goodman, global chief operating officer, Rethink. “We see this as two ambitious companies aligning to do the best work of our careers.”