Epic Meal Time Star for Carl's Jr. & Hardee's

Carl’s Jr.® and Hardee’s® have released their newest commercial for the Super Bacon Cheeseburger with a campaign from 72andSunny featuring YouTube’s “Epic Meal Time” stars Harley Morenstein and his sidekick, ‘Muscle Glasses’. The spot titled “Bacon to the 6th Power”, marks the evolution of the brands’ ongoing Hunger campaign, which is centered around taking appetite appeal to the next level and celebrating the awesomeness of eating.

 

“Epic Meal Time” is a popular YouTube based cooking show (5 million+ subscribers; over half a billion video views) in which the hosts create “epic” takes on classic meal items – usually featuring a lot of bacon. “Bacon to the 6th Power” marks the first time the Epic Meal Time guys have crossed over from web onto TV. 

The campaign includes TV (:30 and :15), radio and digital, including cross platform media placement on Epic Meal Time’s YouTube channel. The Epic Meal Time campaign is a great example of a company watching and embracing the trending behavior of their customer; young, hungry guys.

 

The Super Bacon Cheeseburger features a charbroiled beef patty, American cheese, mayonnaise, tomato, onion, lettuce and a super serving of bacon, with six full bacon strips woven together into a crispy bacon nest. The Super Bacon Cheeseburger can also be ordered “epic,” adding an extra bacon nest and cranking the total bacon count up to twelve strips.

 

Credits

AGENCY: 72andSunny
Glenn Cole                     Chief Creative Officer/Partner
Matt Jarvis                    Chief Strategic Officer/Partner
Mick DiMaria                 Creative Director
Justin Hooper                 Creative Director
Rebecca Ullman                Jr. Writer
Sarah Herron                Designer
Sam Baerwald                Director of Film Production
Molly McFarland                Senior Film Producer
Brooke Horne                Film Producer
Matt Johnson                Group Strategy Director
Josh Hughes                Strategist
Latanya Ware                Business Affairs Manager
Sherri Chambers                Group Brand Director
Alexis Varian                Brand Director
Mandy Hein                Brand Manager
Tim Sekiguchi                Brand Coordinator
Melissa Harris                Sr. Print Producer
Emily Hodkins                Communications Manager

Production Company: Christina Productions 
Justin Hooper - Director
Christina Ritzmann- EP
Jenny Lenz- Line Producer

Editorial: NO6
Chan Hatcher- Editor
Crissy DeSimone - EP
Yole Barrera- Producer

Online/VFX: Brickyard VFX
George Fitz - Lead VFX Artist
Diana Young Head of Production - VFX Producer

Telecine: Co3
Mike Pethel – Artist
Matt Moran - Producer

Sound Design/Mix: On Music and Sound
Chris Winston – Sound Design and Mixer

 

Music:
“The Bacon Song”
As performed by Harley Morenstein of Epic Meal Time
Courtesy of Next Time Productions