Executive producer Ron Cicero has launched a new production company designed to take on the changing nature of what defines entertainment and brand communications in the streaming age.
, it debuts with a slate of filmmakers that includes comedy director Andy Fisher, award-winning British visualist David Edwards, documentary director Christina Burchard and the directing team LGI Collective, of which Ron is a member.
The new company’s directors are successful across multiple disciplines and genres beyond commercials: Christina was an editor on the Oscar-winning documentary 'Citizenfour;' Andy was nominated for an Emmy for directing the 'Jimmy Kimmel Sucks' episode of the ABC late-night show; and LGI Collective directors Ron and Kimo Easterwood have just completed the feature-length documentary, 'Happy Happy Joy Joy: The Ren & Stimpy Story,' now primed for the festival circuit.
“I was extremely fortunate to launch my producing career at Radical Media years ago,” Ron says. “And as much as I enjoy producing, I’ve always yearned for the opportunity to take a more creative path. INVADER is an opportunity to do both.”
Ron segued into executive producing after a successful career as a line producer and head of production. In addition to Radical Media, he’s worked at such shops as Crossroads Films, Picrow and Prologue, among others, producing ads, campaigns and promos for such brands as The Academy Awards, AT&T, ESPN, Jeep, Lexus, Microsoft, NBC, Nike, Range Rover, Sony PlayStation and Sephora. Along the way he’s partnered with such agencies as BBDO, CP+B, GSD&M, Publicis/NY, Saatchi & Saatchi and TBWA\Chiat\Day, delivering everything from traditional TV commercials to branded content to experiential.
“Business-wise, the timing seems right,” Ron explains about the INVADER launch. “The Netflixes and Amazon Primes of the world will inevitably turn to ad sales to continue their exponential revenue growth. We’re positioning ourselves for the next explosion in branded production.”
Director David Edwards of INVADER.
David and Ron first met 10 years ago when David, at the start of his career, was an in-house director at Virgin Media in London. While there he won a slew of awards and was featured in Shots as a New Director to Watch. Since then he has worked repeatedly for agencies such as Anomaly, BBH, and Publicis, both in the US and abroad.
Recently, David directed a spot for Pepsi in the UK, where he is represented by Another Film Company. Formerly with Rattling Stick, his body of work is often defined by its beautiful compositions, cinematic lighting, graceful camera movement, and lensing that heightens on screen performances. To view his work, visit here
“Having the opportunity to build something from the ground up is really exciting,” David notes. “I want the company we create to be one where everyone who works with us feels part of the ‘INVADER’ family. There's no room for ego or bravado: We just want to do great creative and support each other doing it.”
Christina is an Emmy Award-winning documentary filmmaker. In 2017, she directed two episodes of the boxing documentary series 'Why We Fight,' then moved on to direct multiple episodes of the IDA-nominated series 'The Confession Tapes' for Netflix. When 'Why We Fight' was picked up by ESPN+, she was called back to direct additional episodes. To view her work, go here
With work for brands such as Nike and Bridgestone to her credit, Christina has extensive long-form credits. She recently directed 'Spyball' for the ESPN 30 for 30 documentary series; the film takes a look at the life and career of Moe Berg, the baseball catcher who was also an atomic spy. Additionally, she’s developed projects supported by the MacArthur Foundation, the Sundance Institute, HBO, Showtime, Netflix, Vice, DOC NYC and the Toronto Film Festival, among others. Her first project for INVADER is a music video for drummer and composer Qasim Naqvi, a member of Dawn of Midi, which broke this month.
“Christina’s background as a successful editor and writer has made her transition to directing seamless,” says Ron. “It’s exciting to see how effortlessly she crosses over between short- and long-form content, which is something you don’t see that often. She’s a genuine creative force.”
Andy, previously represented by Caviar, currently is the Emmy-nominated director of 'Jimmy Kimmel Live.' In addition to the infamous 'Jimmy Kimmel Sucks' segment, starring Matt Damon, Andy's comedy shorts include 'The Handsome Men’s Club' and 'Josh Groban Sings Kanye West’s Tweets.' His brand work includes notable spots for YouTube, Boost Mobile and The Emmys, among others. To view his work, go here
“To me it’s all about telling stories that resonate, and hopefully making people laugh!” Andy remarks. “Every new project is an opportunity to stretch myself. It’s satisfying to be able to share so much of what I’ve learned over the years on Kimmel with others.”
LGI Collective is a directing moniker for Ron, who began his advertising career as a director at Crossroads Films before venturing into producing, and his partner Kimo Easterwood. Prior to launching his directing career in 2015, Kimo was a performance and lifestyle photographer who toured with Chris Rock, Bon Jovi, Christina Aguilar, Jenna Jameson, Usher and ZZ Top. As LGI Collective, he and Ron have created content for clients such as Adidas, Miller, and Levi’s. To view their work, go here
“Many of the filmmakers I admire most switch between producing and directing, especially in the documentary space,” Ron explains. “Both roles inform the other: It’s all about creative-problem solving. I also gain a first-hand understanding of the challenges directors face when trying to do their best work. INVADER has been built to provide a supportive environment for directorial talent to grow and evolve.”
INVADER is represented in the US by Mr. Bartlett x Minerva on the East Coast and by Juliusson + Ratcliffe in the Midwest.