senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
EOS’s Laboratory: Caviar Produces Hyperreal Campaign for Mekanism
19/09/2019
Group745
Production Company
Los Angeles, USA
156
Share
“Make It Awesome” is a playful spot directed by duo Los Perez, inviting consumers to go beyond packaging and be mindful of the contents of their cosmetics
Group_3646

Produced by Caviar for Mekanism, the film “Make It Awesome” highlights EOS’ commitment to sustainably sourced ingredients and great flavours by taking the viewer on a journey through a colourful laboratory that exists inside one of their iconic spherical lip balms.

For Los Perez, the excitement lay in creating the unique environment of the lab and developing the aesthetic of each individual room alongside Mekanism. “Every room has its own code and set of rules,” says Los Perez of the richly coloured world.


The film was created using a blend of both live action footage and VFX. Says Los Perez: “Normally we try to shoot as much as we can in-camera to achieve a very organic look. But in this case, we enhanced the construction of the sets via post to create the illusion that this lab was huge and magical. In the end there is much more done in-camera than one might think, but due to the graphicness of the set designs and the colourful colour palette, both approaches blended together so much that it is hard to tell what is real and what was created in post.”

“Make It Awesome” is a fantastically playful spot that invites you to think about not only the colour and flavour but also the contents of your cosmetics.

Credits
Brand
Agency / Creative
Media
Production
Production Service
Post Production / VFX
Editorial
Music / Sound
Work from Caviar
Group745
Never Ending Deals
Amazon
29/11/2023
22
0
Group745
Spend Less on Your Kids
Amazon
17/07/2023
14
0
ALL THEIR WORK