EOS’s Laboratory: Caviar Produces Hyperreal Campaign for Mekanism

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“Make It Awesome” is a playful spot directed by duo Los Perez, inviting consumers to go beyond packaging and be mindful of the contents of their cosmetics
EOS’s Laboratory: Caviar Produces Hyperreal Campaign for Mekanism

Produced by Caviar for Mekanism, the film “Make It Awesome” highlights EOS’ commitment to sustainably sourced ingredients and great flavours by taking the viewer on a journey through a colourful laboratory that exists inside one of their iconic spherical lip balms.

For Los Perez, the excitement lay in creating the unique environment of the lab and developing the aesthetic of each individual room alongside Mekanism. “Every room has its own code and set of rules,” says Los Perez of the richly coloured world.


The film was created using a blend of both live action footage and VFX. Says Los Perez: “Normally we try to shoot as much as we can in-camera to achieve a very organic look. But in this case, we enhanced the construction of the sets via post to create the illusion that this lab was huge and magical. In the end there is much more done in-camera than one might think, but due to the graphicness of the set designs and the colourful colour palette, both approaches blended together so much that it is hard to tell what is real and what was created in post.”

“Make It Awesome” is a fantastically playful spot that invites you to think about not only the colour and flavour but also the contents of your cosmetics.

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Brand Team

CMO: Soyoung Kang

Director of Marketing: Carley Caldas

Creative Agency

Creative Agency: Mekanism

Founder/Executive Creative Director: Ian Kovalik

Head of Creative/Design: Tom Lyons

Creative Director: Jillian Goger

Associate Creative Director: Katrina Mustakas

Sr. Copywriter: Earl Lee

Art Director: Grace Hwang

Copywriter: Connor Addario

CEO/President: Jason Harris

Head of Brand Management, East: Melissa Hill

Group Brand Director: Cassie Jackson

Brand Supervisor: Austin McDonnell

Head of Production: Kati Haberstock

Producer: Alexandra Zubak

Senior Talent & Traffic Mgr: Kourtney Luster

Head of Strategy, East: Ambika Pai

Strategy Director: Nikky Cronk

Associate Director, Communications Strategy: Chau Nhan

Media

Head of Media: Rory O’Flaherty

Media Director: Carrie Dino

Senior Media Planner: Hunter Holbrook

Senior Media Planner: Kevin Renwick

Biddable Media Buyer / Planner: Alina Zhen

Associate Analytics Manager: Dylan Tooch

Media Analyst, Business Intelligence: Ankit Dargad

Production Company

Production Company: CAVIAR

Directors: LOS PEREZ

Executive Producer: Kim Dellara

Producer: Connor Hollman

DOP: Pau Castejon

PD: Jose Tirado

Stylist: Galiana

Service: B2Y Productions Bulgaria

Editorial

Editorial: WAX

Editor: Eddie Ringer

Assistant Editor: BB Blanchard

Producer: Kelly Mackey

VFX

VFX: MIOPIA VFX

VFX Producer: Angeles Álvarez

VFX Coordinator: Maria Tortosa

VFX 2D Supervisor: José Rossi

VFX 3D Supervisor: Miguel Garcia-Villaraco

COLOUR + DELIVERY

COLOUR + DELIVERY: MPC

Colorist: James Tillet

Executive Producer: Matthew Loranger

VFX Producer: Carlos Zalapa

Color Coordinator: Sydney Sanford

Music & Sound Design by Human

Executive Producer: James Dean Wells

Creative Lead: Mike Jurasits

Composer: Ed Dunne

Sound Designer: Daryl Pinsdorf

Audio Post by Post Human

Senior Post Producer: Craig Caniglia

Chief Mix Engineer: Sloan Alexander

Genres: Visual VFX

Categories: Makeup, Beauty & Health

Caviar, 10 months ago