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EOS’s Laboratory: Caviar Produces Hyperreal Campaign for Mekanism



“Make It Awesome” is a playful spot directed by duo Los Perez, inviting consumers to go beyond packaging and be mindful of the contents of their cosmetics

EOS’s Laboratory: Caviar Produces Hyperreal Campaign for Mekanism

Produced by Caviar for Mekanism, the film “Make It Awesome” highlights EOS’ commitment to sustainably sourced ingredients and great flavours by taking the viewer on a journey through a colourful laboratory that exists inside one of their iconic spherical lip balms.

For Los Perez, the excitement lay in creating the unique environment of the lab and developing the aesthetic of each individual room alongside Mekanism. “Every room has its own code and set of rules,” says Los Perez of the richly coloured world.

The film was created using a blend of both live action footage and VFX. Says Los Perez: “Normally we try to shoot as much as we can in-camera to achieve a very organic look. But in this case, we enhanced the construction of the sets via post to create the illusion that this lab was huge and magical. In the end there is much more done in-camera than one might think, but due to the graphicness of the set designs and the colourful colour palette, both approaches blended together so much that it is hard to tell what is real and what was created in post.”

“Make It Awesome” is a fantastically playful spot that invites you to think about not only the colour and flavour but also the contents of your cosmetics.


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Genres: Visual VFX

Categories: Beauty & Health, Makeup

Caviar, Thu, 19 Sep 2019 14:35:10 GMT