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eOne Music Artist Big Zuu Takes the Stage in Music Video for 'Great to Be'

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Video directed by Will Ainsworth references the inspirational journey of the young London rapper who’s consistently remained a positive voice for the youth

eOne Music Artist Big Zuu Takes the Stage in Music Video for 'Great to Be'

British rapper Big Zuu - signed to eOne Music - continues to boldly occupy his own lane within the UK music scene, delivering yet another strong single in what has already been an incredible year for the rapper. ‘Great to Be’ is a more diverse offering that sees Zuu broadening his horizons to deliver a wholesome number, filled with hope and emotion in abundance. The song bounces back and forth in time, detailing Zuu's difficult upbringing and his current winning mindset, whilst sending a positive message of achieving your dreams to listeners and praising the work of our public sector staff.

The song was premiered by DJ Target on BBC 1xtra last week who proclaimed on-air, "We need records like this, we need music like this, we need artists like yourself bro – especially in times like these!" 

The single is complemented with an equally impressive music video that was predominantly shot at the legendary Hackney Empire and directed by Will Ainsworth. Delving into the concept behind the video Will explains: “We began analysing the song and quickly understood the need to deliver a message that referenced him working hard, setting goals, creating opportunities and ultimately showing him forging a path to success whilst also giving the audience the opportunity to understand that it is possible to follow in his footsteps." 

Will continues: "The song is somewhat a guide for the youth, this is something he has pushed from the beginning of his career, messages of hope, wisdom and success – sure he can spit fire bars, but very few UK rappers actually stand up and offer guidance to their fans through their lyrics.” 

With the second season of his UKTV cooking show 'Big Zuu’s Big Eats' confirmed, a plethora of TV and Radio appearances throughout 2020 in the bag, and massive support from Spotify, GRM Daily and BBC Radio, it’s clear to see that through relentless hard work and ambition, this young Londoner’s inspirational messages have made it from the underground Grime scenes to the households of the nations. 

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Production Company

Production Company: GOODFILM.CO

Director: Will Ainsworth

Producer: Elom Bell

DOP: Vince Knight

Music

Record label: eOne Music UK

Producer: Souls

Mixing & Mastering: Sean D

Production Credits

1ST AD: David J Adams

1ST AC: Rushil Choudhary

2ND AC: Matt Rakstins

STEADICAM: Mike Vega

TECHNOCRANE REMOTE OP: Arif Nadeem

TECHNOCRANE KEY GRIP: Anthony Ward

TECHNOCRANE GRIP 2: Rogan Brown

TECHNOCRANE TECHNICIAN: James Duffy

SYTLIST: Kiera Liberati

ORCHESTRA: The Hip Hop Orchestra

BTS CREW: Will Ferguson, James Hague

VENUE: Hacknet Empire

THEATRE TEHCNICAL MANAGER: Othman Read

THEATRE STAGE MANAGER: John Ryan

THEATRE ELECTRICIAN: Keith Edgehill

THEATRE FOLLOW SPOT: Leon Sweeny

THEATRE SOUND OPERATOR: Leon Bailey

THEATRE LIGHTING OPERATOR: Paul Salmon

CATERING: The Italist

RUNNERS: Alexy Bojic-Aguilar, Shah Hussain

EDITOR : Will Ainsworth

GRADE: GOODFILM

ARTIST MANAGEMENT: Matt Dodds

Genres: Music & Sound Design

Categories: Music video, Short Films and Music Videos

eOne Music, Thu, 12 Nov 2020 11:45:40 GMT