Mon, 13 Jul 2015 08:57:35 GMT
Last week saw a television world first with Channel 4 viewers being able to direct three live Years & Years videos.
Channel 4 handed control of an entire ad break to its viewers and the fans of British electro-pop band Years & Years by way of a live Twitter battle on the release date of the trio’s hotly anticipated debut album Communion from Universal’s Polydor.
By tweeting from a selection of #ChooseDark #ChooseLight or #ChooseShadow, viewers were able to change the video as they watched.
Colourist Vicki Matich comments: “The Director wanted the each of the three worlds to have a different look, so while they were shot in very different environments we still needed to exaggerate those differences in the grade. We also worked on the images so that Olly's face really stood out against the backgrounds; it cuts quite quickly so the challenge was to have the viewer focusing on the right thing”.view more - Creative
Producer: Sian Hagan / Jocelyn Silburne
Sound Design: Arge
Flame: Jason Farrow
Grade: Vicki Matich
Post Production Company: ENVY Advertising
Director: Fred Rowson
Executive Producer: Paul Weston
Production Company: Colonel Blimp
Campaign Manager: Anneka Bunnag
Creative Agency: The Outfit
Creatives: Gemma Crawley (Head), Becky Maynard (Senior)
Project Director: Hannah Dale
Categories: Music video, Short filmsENVY Advertising, Mon, 13 Jul 2015 08:57:35 GMT