ENVY Advertising has created a series of three colourful vignettes, transforming holiday snaps into immersive experiences for Photobox.
The online photo printing company allows customers to immortalise their cherished memories through an array of formats, from photo books and personalised mugs, to phone cases and cushions.
The London-based company was responsible for delivering the grade, audio, and flame work for the vignettes, which explore the story behind holiday photos from three different perspectives - a selfie, a family, and a couple - to celebrate the joys of collecting and reliving these precious moments.
ENVY Advertising’s Colourist, Danny Wood, explains: “There is some really beautiful cinematography in Photobox and a lovely use of lens flares which was the basis for the grade. We took the deep pinks that naturally occurred in the flares and carried that through in the shadows and mids throughout the film which I think overall resulted in a warm optimistic feel.”
James Trimming, Producer at ENVY Advertising, adds: “A mesmerising way to capture a snapshot moment is to bring it to life and we were able to achieve this in a beautiful way thanks to the tight-knit collaborative efforts from Colin Melville, and Simon and Suki at Commercials Unlimited.”
The campaign launched on 21st Aug on television and online in the UK, France and Belgium.