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Entrinsic's 'Tour' Spot for Days Inn Canada

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Highlights brand's embracement of essentials & low prices

Entrinsic's 'Tour' Spot for Days Inn Canada

When it comes to economy accommodations, little separates the competition since most people expect a comfortable lodging experience at a price that won’t break the bank.


Days Inn teamed up with digital culture agency Entrinsic on a digital campaign that helps people re-consider the economy hotel experience. A tongue-in-check “tour” highlights all that the Days Inn experience offers by calling out the frivolities of their fancy high-end counterparts. Days Inn quite simply is: Everything you do need from a hotel. Launched yesterday, August 12th, the campaign embraces the essentials, like a clean and comfortable room outfitted with complimentary high-speed internet -- and pokes fun at the snooty psychology of champagne and spa perks that can cost consumers a fortune.


Days Inn kept budgets tight and tasked Entrinsic with creating something highly contagious and refreshing, not only for the brand, but for the category at large.  


Credits


Client: Days Inn Canada
Agency: Entrinsic
Executive Creative Director: Anthony Wolch
Copywriter: Kyle Carpenter
Art Director: Anthony Wolch
Executive Producer: Tim Corrigan
Production Company: Clark Stanley
Director: Adam Massey
Editor: Jay Baker
Music: Bonspiel

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lbbonline.com, Wed, 14 Aug 2013 09:30:33 GMT