One of the largest creative festivals in Europe – White Square international advertising festival that is scheduled on June 9th -11th invites representatives of communication and marketing industry to evaluate the recent year from the point of creativity and submit the entries into MARKETING AND MARKETING EFFECTIVENESS contest.
Every year, the entries in the
MARKETING & MARKETING EFFECTIVENESS categories are evaluated by
recognised leaders who have conquered the world creative Olympus. Over the
years, the palm in this category was awarded by the brightest persons of the
industry, and the jury of 2021 will be not exception.
Evaluation criteria for competitive works are creative idea, strategy and its implementation, and most importantly - the result of the project. It can be presented in the form of specific commercial data or a description of the achievement of project objectives (publications in the media, growth of brand awareness, etc.).
White Square is included in the ratings:
For those who already made a decision which projects to enter, here is a simple guide that ease the upload into MARKETING & MARKETING EFFECTIVENESS contests.
Already Registered? Log in to your personal account.
MARKETING
BRAND EXPERIENCE & ACTIVATION:
PR:
DIRECT:
INNOVATIONS:
MARKETING EFFECTIVENESS:
Choose sub-nomination, provide information about project and upload materials (video, image, PDF). Only fields in English are requested. Materials should be in English or contain English subtitles. Materials should not contain mention of agency, self-promo is exception. Enable 'Display on the website' option to show your entry on 'Entries' page. Enable 'Draft' option to be able to edit entry later. Press 'Done' to upload entry to the website.
In case your entry complies with other categories you could enter it to additional nominations for others jury line-ups consideration. That will increase your odds of winning.
Wait for moderation and start paying.
Payment can be done via bank transfer or Visa and Mastercard. To pay with bank transfer do not forget to provide information about company in 'Personal info – Change company info' section. After sending request for payment we’ll provide you documents and invoice. You can also pay by card on the website on your own. If you haven’t got your payment information within several days or want more information – contact us at info@adfest.by. Participation fees are provided on 'Fees' page.
DONE! After moderation and payment are done – prepare to celebrate the results of international jury judging.
The entries of the winning agencies of the festival will be published on more than 50 industryresources in France, Belgium, Germany, Spain, Portugal, Italy, Netherlands, Estonia, Lithuania, Latvia, MENA region, Argentina, Serbia, Croatia, Romania, Israel, Turkey, Russia, Ukraine, Belarus, Kazakhstan, Georgia, Armenia and many others.
We don’t know who will win, but what we know for sure is that in order to be among the winners, first you should submit the entries and IT’S TIME!
Follow the news on the official website adfest.by/en and social media.
Early birds offer is till February 28, final deadline – May 17.
If any upload questions left – feel free to contact us at info@adfest.by