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Entrepreneurs Step onto the Business Stage with Tide Banking

Creative 83 Add to collection

The Visionaries director Phil Hawkins and Sidekick Studios launched the campaign

Entrepreneurs Step onto the Business Stage with Tide Banking

The Visionaries director Phil Hawkins has teamed up with Sidekick Studios to direct the latest TV advertising campaign for UK-based business current account provider, Tide. 

Encouraging budding entrepreneurs to pursue their dreams of starting a business, the ad sets the stage for 'a new breed of business owner to disrupt the status quo and challenge old ideas'. 

The 20-30 second ads will air during peak hours across ITV Breakfast, Sky Sports network, Sky News, Channel 4 and Channel 5 throughout October. 

George Schmidt, VP of marketing at Tide says: “We hope this campaign will help spark inspiration in others and that they will take time to discover not only their entrepreneurial spirit with Tide, but also the products and services of the featured members: London Refinery, Lili’s Chocolates, The Strap Tailor, Gaslight Distillery and Camie & Lily’s." 


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Agency: Sidekick Studios 

Creative: Rupert Mason 

Director: Phil Hawkins 

Directors Agent: The Visionaries 

Production Company: The Fable Fox Group 

Producer: Lisa Cawthorne 

DOP: David Meadows 

Post Production: The Mill

Genres: People, Dialogue

Categories: Banking, Finance

Lemonade Reps, Wed, 14 Oct 2020 14:28:07 GMT