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Enterprise Holdings Taps Isobar As Digital Agency of Record


World’s largest car rental company cites digital as top priority

Enterprise Holdings Taps Isobar As Digital Agency of Record

The world’s largest rental car company, Enterprise Holdings – which owns and operates the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands – named Isobar its digital agency of record. Isobar will work with Enterprise Holdings digital properties across the US and globally, while Dentsu Aegis Network sister agency 360i will continue in its role as the lead agency for social and performance media. 

“Our interactions with Enterprise made it clear that incredible customer service is the foundation of their business and that there is a real passion for innovatively delivering that great experience in the digital realm,” said Isobar Co-CEO Geoff Cubitt. “We’re thrilled to formalize such a well-matched partnership where our technology and creative capabilities will support Enterprise Holding’s laser-focused goal of creating a leading digital offering.”

Isobar is tasked with assisting Enterprise Holdings in creating and delivering on a comprehensive digital strategy. The company partnered with Isobar to deliver top-notch marketing, mobile and web customer experiences across the Enterprise, Alamo and National properties.

“Our top priority as a company over the course of the next year is to create a digital experience that really reflects how consumer’s behave on a daily basis,” said Pat Farrell, Chief Marketing and Communications Officer at Enterprise Holdings. “We like the depth of experience Isobar brought to the table in terms of large, complex projects and are confident that we’ve got the right partner on board to help us reach our goal.”

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Categories: Cars, Automotive

Dentsu Creative UK, Wed, 31 Dec 2014 10:47:35 GMT