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Enter a Vibrant Papercraft World in Konica Minolta Spot Showcasing the Potential of Print

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Menzkie directs Indicia Worldwide's 'See The Potential' through Irresistible Studios

Enter a Vibrant Papercraft World in Konica Minolta Spot Showcasing the Potential of Print

Konica Minolta shows off the infinite potential of print in its latest 360 global campaign. 'See The Potential', directed by the talented Menzkie, showcases the boundless possibilities of print by taking us on a journey through vibrant papercraft worlds. Each world was handcrafted through a different technique, utilising texture, colour, and form to create evocative dimensions of print possibilities without limit.

In the opening shot, a portal appears, offering an escape from a lacklustre black void into a menagerie of colourful papercraft sets. Venturing first through a landscape that explores sustainable printing practises the film suddenly shifts into a visual feast of mirrored tunnels, reflected designs and bustling papercraft animals and plants. Vibrancy radiates from every shot, each moment bursting forth onto viewers' screens in a riot of patterns and colours.

Taking inspiration from the brand's desire to start a print revolution, the ad illustrates how Konica Minolta can help businesses to conquer new markets, embrace new techniques and create unique customer experiences. Aspiring to bring people’s ideas to life, the campaign connects to the very essence of Konica Minolta’s ethos, to keep “Igniting Print Possibilities”.

Envisioned by Menzkie as a seamless, flowing journey, the film was shot in a single take. Reflecting on the experience he said: “When I got the brief I knew it was going to be a special project. It was a very technical film, so the approach, set design, and craftsmanship all took great lengths of effort. We shot this commercial in a studio in Budapest, which was a challenge in itself because we went through so many different set designs that would allow us to shoot the scene in one long shot but also fit into the relatively small space!

"We built the set with different printable paper materials, 99% of the set designs were real paper-crafted to showcase the different possibilities of printing (except the CGI butterflies which reflect the holographic prints). Constructing the kaleidoscope mirror set was also difficult as we built up a tunnel with real mirror slices which surround the inside of the tube so the Steadicam operator wasn’t in the reflection. The basic idea was to make a classic hero's journey through this magical, stylish paper-crafted world. I'm a huge fan of analogue techniques, so I loved making this craft-heavy film.”

The 12-month global campaign will sit across online, social, print and OOH as Konica Minolta presents its vision for “Igniting Print Possibilities".

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Client: Konica Minolta

Agency: Indicia Worldwide

Director: Menzkie

Production Company: Irresistible Studios

Senior Producer: Blake Kenward

Executive Producer: Matt Nelson

Creative Director: Tristan Pride

Art Director: Rob Lloyd

Senior Creative / Copywriter: Sammy Rickwood

Account Director: Lloyd Moore

Business Director: Freya Capon

DOP: Marcell Nagy

1st AD: Csilla Szigeti

1st AC: Tamás "baxi" Bakos

2ND AC: Tamás Forintos

Stills Photographer: Márk Viszlay

Line Producer: Petra Iványi

Production Manager: Sári Péli

Production Assistant: Péter Király

Production Designer: Imola Láng

Coordinator: Rozi Szigeti

Set Decorator: Merci Nagyváradi

Set PA: Rozi Köves

Gaffer: András Szendrő

DIT: Adám Nemesdédi

Projector Op. Gábor Karcis

Projector Standby: Tamás Hraszky

Video Assistant: Mihály Kálmán

Paper Craft: Edina Németh at Edina’s Paper

Editor: Andy Needle

Colourist: Jonny Tully at CHEAT

Sound Designer: Ben Hauke at Pitch & Sync

Best Boy: Péter Szendrő

Stylist: Judit Sinkovics

Wardrobe Assistant: Nóra Gyenge

Make-up Artist: Barbara Keserű

Hair Stylist: Márk Károlyi

Talent: Dániel Papp

Steadicam Op.: András Khin

Storyboard: Ernő Kukla

Prop: Tamás Toma

Prop: András Tóth

SFX: Henrik Gottschall

Construction: Ferenc Kulcsár

Casting: Open Casting

Catering: Zsolt Soltész

Unit: Gábor Halász

Medical Services: Gábor Zahorszky

Genres: In-camera effects, Visual VFX

Categories: Consumer Electronics, Printers and Ink

Irresistible Studios, Thu, 05 May 2022 07:45:40 GMT