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Enter a Dystopian World of Floating Cacti in Stunning Arcade Fire Promo

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Riff Raff's The Sacred Egg deliver one of their biggest videos to date

Enter a Dystopian World of Floating Cacti in Stunning Arcade Fire Promo

Arcade Fire has launched a new music video for their track ‘Everything Now’ directed by Riff Raff's The Sacred Egg. 

Shot in Death Valley and South Africa, the directing duo of Alex Mavor and Ed Kaye known as “The Sacred Egg” have delivered one of their biggest videos to date.

This dystopian video shows vignettes of life, where children play amongst crashed satellites, dance in fields of floating cacti, and watch rockets leaving earth, whilst the adults seem oblivious to what is happening around them.

Subtly told, the scenes are cleverly linked together with telephone lines and infrastructure that litters the landscape, which ties in an emotive performance from Arcade Fire in the middle of the desert.

From The Sacred Egg: "The song is both anthemic and melancholy.  The challenge for us was to create something that captured both these moods. Ultimately we wanted to create a magical world but one which had an undercurrent to it.  A parallel country that was both familiar and strange. One about corporations and infrastructure and family.  We didn’t want to pass a judgement on it though.  It’s for the viewer to make sense of any undertones.  We simply tried to capture the mood of this alternate land.

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Digital Production Company

Colourist: Richard Fearon  

Producer: Ryan Hancocks

Production Company

Director: The Sacred Egg

DOP: Newton Thomas Sigel

Executive Producer: Sue Yeon Ahn

Producer: Natalie Arnett @riff raff films, Jon Day & Jason Baum

Production Company: The Directors Bureau

Stylist: Leanie van der Vyver

Offline

Editor: Sam Bould @ Big Buoy

Post Production / VFX

Post Production Company: MPC

VFX: Jonathon Box

Genres: Music performance, Music & Sound Design, Visual VFX, Scenic, Storytelling

Categories: Music video, Short films

Riff Raff Films, Fri, 02 Jun 2017 13:07:22 GMT