Enphase Energy, Inc., a global energy technology company and the world's leading supplier of microinverter-based solar-plus-storage systems, announced today that it has partnered with Droga5 New York as its first global creative and media agency of record.
The partnership comes as Enphase prepares to launch a series of revolutionary products designed to accelerate the electrification of homes, businesses, and whole communities. With these new products, Enphase aims to make solar power more reliable, affordable, and practical than ever.
Together, Enphase and Droga5 are developing a new creative point of view for the brand that will be expressed in every interaction the company has across all its stakeholders. The team’s ambition is to mainstream the transition to a clean energy future with communications that cut through and demystify a fast-growing category.
Droga5 has created a full-service team including a complete media planning and buying solution, with creative and media working hand in hand throughout the process, to deliver impact and effectiveness through integration.
The first work is expected to debut later this year.