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Enphase Energy Selects Droga5 New York as Global Creative and Media Agency

Hires, Wins & Business 34 Add to collection

The first work is expected to debut later this year

Enphase Energy Selects Droga5 New York as Global Creative and Media Agency

Enphase Energy, Inc., a global energy technology company and the world's leading supplier of microinverter-based solar-plus-storage systems, announced today that it has partnered with Droga5 New York as its first global creative and media agency of record.

The partnership comes as Enphase prepares to launch a series of revolutionary products designed to accelerate the electrification of homes, businesses, and whole communities. With these new products, Enphase aims to make solar power more reliable, affordable, and practical than ever.

Together, Enphase and Droga5 are developing a new creative point of view for the brand that will be expressed in every interaction the company has across all its stakeholders. The team’s ambition is to mainstream the transition to a clean energy future with communications that cut through and demystify a fast-growing category.

Droga5 has created a full-service team including a complete media planning and buying solution, with creative and media working hand in hand throughout the process, to deliver impact and effectiveness through integration.

Allison Johnson, chief marketing officer, Enphase, commenting on the appointment says: “Enphase is working to solve one of society’s most urgent challenges: building a sustainable energy future by harnessing the clean, reliable, and boundless energy of the sun. We chose Droga5 as our partner because they make work that moves people and shifts culture. And if there was ever a category that needs to move people and shift culture, this is it. The Droga5 team brings its A-game every single day. Pure heart and soul. For us, that’s the whole game.”
 
Karen Land Short, executive creative director, Droga5 New York, says: “Having the opportunity to partner with such an innovative company gives creativity and strategic thinking an incredibly broad canvas to shine. The future-facing technology combined with the quality and caliber of the team is the perfect recipe to create something special that can truly change the world and how people live their lives at home and beyond. We’re excited to see what we create together.”

The first work is expected to debut later this year.

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Categories: Utilities, Electric

Droga5 New York, Mon, 27 Sep 2021 13:17:09 GMT