Enjoy The Cocktail Party With Maker's Mark

As election season really heats up, joining the Maker’s Mark Cocktail Party 2012 is a strategic move more appealing to many than conquering the political divide. Agency Doe Anderson has released a slate of :15 spots via http://www.makersmark.com/#cocktail-party that feature politically diametric couple James Carville and Mary Matalin and were helmed by Directorz’ Jeff Bednarz. 

 

The vignettes charm as Carville and Matalin engage in playful verbal sparring over their politically disparate views, ultimately coming together over the love of a great cocktail. The spots were shot at the classic and beautiful Arnaud’s restaurant in New Orleans. It was at this historic establishment that Carville and Matalin celebrated their wedding reception, and where presidents, dignitaries and politicos of all stripes have raised a glass for generations. 

 

To see how it all came together please view Directorz’ Making of Maker’s – along with recent spots from the campaign -- here: http://bit.ly/MakersBTSspots

 

Credits: Client: Beam Global - Maker's Mark

Former President/CEO: Bill Samuels 

Director/Maker's Mark: Jason Dolenga 

Associate Brand Manager/Maker's Mark Agency: Angelika Husmann 

 

Advertising Agency: Doe-Anderson

Chief Creative Officer: David Vawter 

Creative Director/Art: Scott Troutman 

Creative Director/Copy: Scott Boswell 

Head of Broadcast Production: Delane Wise 

Management Supervisor: Kathleen Overholt 

 

Production Company: Directorz

Director/Partner: Jeff Bednarz 

Vice-President/Partner: Tammie Kleinmann 

Executive Producer/Partner: John Gilliland 

Head of Production: Teresa Cameron 

Producer: Cindy Fertitta 

 

Editing Company: Lucky Post

Editor: Sai Selvarajan