Hires, Wins & Business in association withLBB Pro

Engine Transformation Expands End to End Capability

Advertising Agency
London, UK
Engine merged with ORC International in January

Following the global restructure of ENGINE earlier this year, the brand has reconfirmed its commitment to helping client’s future-proof their business with the establishment of a specialist research & service design practice.

The move follows January’s merge of ORC International with ENGINE Transformation, the agency’s Technology and Consultancy Pillar – which combined the award-winning UK market and employee research business with consulting and data practices.

A rapid increase in demand for business transformation services reflects the renewed focus organisations are placing on people-centric considerations; namely, customer and employee experience and engagement. Agencies that want to provide real value to clients need to recognise and adapt their services accordingly. Ian Pocock, ENGINE Transformation’s research & service design MD, comments: “As our technological and physical worlds get ever closer, services, products, and workplaces are constantly evolving and responding to disruption. Our experiences influence our decisions, drive our behaviours and define the way we choose to live our lives more than ever.”

A market leader, ENGINE Transformation offers truly integrated research, design, strategy, data, and technology for delivering transformative experiences and ways of working. ENGINE’s investment in these capabilities tangibly helps organisations looking to create a step change in customer and employee insight across the private and public sectors.

The research and insights team now combine quantitative and qualitative research, design thinking, and advanced data analytics to move beyond traditional engagement surveys and unearth robust customer, employee, and business needs.

Underpinned by over 20 years of experience, the result is enhanced actionable insight that identifies strategic opportunities for faster and more accurate operational decisions – helping our clients create future-ready workplaces, differentiated experiences, and outstanding brands profiles.

By defining the most important customer outcomes and identifying what means most to them, our team has helped Royal London, the UK’s largest mutual life insurance and pensions company, to better align with their consumers. We armed employees with rich insight, ensuring the customer was at the heart of every action – leading to increased employee and customer satisfaction.

We've also helped to focus on the issues that matter. In just 12 months, satisfaction with training and development has increased significantly, including making recruitment more effective, targeting people who will fit and be likely to stay longer, as well as identifying ways to enhance the new joiner experience. 

"ENGINE are really excited to bring this renewed capability to the market, offering our clients true depth of experience across research, data and service design to deliver both insight and change. Increasingly our clients are looking for connected solutions that are capable of viewing their organisations in the round, instead of as a series of siloed departments. It is no longer enough for organisations to just know what is happening in their businesses – they seek to understand, and from understanding deliver impactful change” said Emma Robertson, CEO, ENGINE Transformation.

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