ENGINE Retains E.ON on New Integrated Brief After Competitive Pitch

E.ON has appointed ENGINE to a new creative brief as it continues to reposition its brand towards more sustainable energy solutions.

ENGINE retained the business after a competitive pitch, which was run in house. The contract will run over two years, with an option to extend for a third year.

ENGINE is briefed with delivering brand and PR communications to improve customer awareness and perceptions in a highly competitive energy market, as well as broadening E.ON’s appeal as it continues to lead the transition towards a more sustainable energy future.

The first integrated campaign work is already in development and will break later this year. It will be supported by consumer and corporate PR initiatives and activations.

The appointment comes after the launch in November of the UK government’s 10-point plan for a ‘green industrial revolution’, which includes an increase in offshore wind farms. It is spending £12 billion of public money on the plan and anticipates up to three times more investment from the private sector.

E.ON sees this as an opportunity to fulfil its ambition to lead the energy transition in the UK and become the go-to supplier in each of the markets in which it operates. In 2019, E.ON switched all of its 3.4 million residential customers over to electricity backed by 100% renewable sources at no extra cost, making it one of the largest suppliers of renewable electricity overnight. This is a cornerstone of E.ON’s offering, alongside innovative energy solutions like electric vehicle charging points, air-source heat pumps, solar panels and district heating solutions, for consumers, businesses and public sector organisations. 

Scott Somerville, head of brand and marketing at E.ON UK, said: “It is absolutely essential to all of us in the E.ON UK marketing team to have the full support of an agency that truly integrates owned, earned and paid activity. Our customers’ experience of us as a brand is across many multiple touchpoints and our work must reflect that reality without artificial barriers. It was clear the ENGINE team shared this customer-first approach and ways of working and we’re looking forward to partnering together in order to play our part in fighting the climate crisis.”

Rob Carter, client managing director at ENGINE Creative, said: “E.ON is in a prime position to capitalise on the opportunities presented by the green recovery. I can’t think of a more important or unique challenge for an agency than to help save the planet! ENGINE could not be prouder or more dedicated to serving E.ON in achieving its goals in the years ahead.” 

E.ON first started working with ENGINE over six years ago during which time the consultancy has created multi-award winning integrated creative campaigns from broadcast brand advertising to acquisition & retention activity, to PR, activations & events as well as social and digital advertising.