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Engine Launches Creative Newsroom Moment Studio in UK



Jonathan Akwue and Paul Johnson to run creative content lab

Engine Launches Creative Newsroom Moment Studio in UK

Engine is today launching the Moment Studio in the UK, a creative newsroom for hire that uses an innovative approach to help brands live in the moment by producing timely, relevant and emotive content optimised for social platforms. 

Moment Studio operates using a real-time creative process driven by data and insight. The content is designed for sharing rather than simply consuming. The Moment Studio team is built for social, combining a mix of specialisms including creatives, videographers, photographers, producers, designers, and data analysts. 

Engine Partner Jonathan Akwue, and Operations Director Paul Johnson, will run the London studio.  Akwue has worked with Engine’s social media specialist agency Jam over the last three years, leading accounts such as Samsung Mobile, which was hailed as the world’s most social brand in 2013 by Mashable.

Engine is rolling out Moment Studio in the UK following a highly successful launch of the offering in the US. The Studio was first initiated by Engine’s New York-based digital agency Deep Focus in November 2012, and has since worked with brands including Pepsi and Purina to produce highly successful campaigns. 

In London the studio will work closely with Jam and other Engine companies to service existing and new clients. The majority of output created by Moment Studio will be short, highly visual and engaging content that enables brands to build a persona and communicate effectively in real-time.  The studio will use a streamlined approach to create content quickly, reducing the pain points and costs for clients. It will also deploy a suite of proprietary tools to measure the impact of communications.

Akwue says: “There has been a large increase in real-time marketing activity, but many agency processes aren’t suited to delivering high-quality creative content in real-time. On the other hand, we’ve heard complaints from clients that managing ‘always on’ content can be a significant drain on resources whether it is produced in-house or externally. Moment Studio solves both these problems by using a streamlined process to create better content that is shared more often.”

Debbie Klein, the chief executive of Engine UK, says: “Short form creative content demands the same care and attention as any other kind of creative, and through the launch of Moment Studio in the UK we will help our clients produce even more engaging and sharable content that delivers results. The success of Moment Studio in the US shows that brands need a new way of working in the social age.” 

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House 337, Fri, 23 May 2014 11:15:23 GMT