Four films, created by The Big Now, highlight the presence of the energy company across all segments of life and business
After its initial launch in December across TV, press and web, creative agency The Big Now has added four online films to its 'Enjoy, Engie' campaign for the Italian energy brand.
The films reveal and explore the main sectors of contemporary society in which Engie Italia is present and working successfully with people and businesses.
From businesses to families to cultural and sports organisations, the films focus on some of the projects realized by Engie. ‘Futuro’, ‘Compiti’, ‘Brividi” and “Primavera’, made together with in-house production company The Big Angle, demonstrate how Engie is engaged in the fight against climate change and how they are driven by the will to contribute to progress that goes beyond just energy, focusing on projects such as those for the Teatro Carlo Felice in Genoa, for the Alcantara company or for the Giuseppe Meazza Stadium in Milan.
The idea for the project came from the aim to show how the brand already plays a role in the daily lives of many people already, often without their knowledge.
Trailer by a 20-second teaser spot on air on TV, the films close with an invitation to discover the whole Engie world on the campaign’s dedicated website, a digital platform designed to be the final destination of the communication campaign.