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Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
EnergyAustralia presents your Perfect Plan!
07/11/2013
Group745
Advertising Agency
Singapore, Singapore
70
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New local campaign for Victoria from Leo Burnett Sydney
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Every now and then a TV show comes along that makes you question the very nature of what television is all about. This is not that show.

 

This show instead embraces every cliché of the gameshow genre to help you (in the words of effervescent host and gameshow character, Ernie Gee) “save the most when you use energy the most.”

 

However, there’s one big difference between Perfect Plan and regular gameshows: you yourself are the contestant. And you’re about—at least, if you live in Victoria where most homes now have smart electricity meter technology—to “meet the flexible-pricing ePlan of your dreams.”

 

“When EnergyAustralia asked me to front the show I didn’t have to think too hard,” says Ernie. “Helping Victorians to save on their power bill has always been an ambition of mine. Well, that and a Logie.”

 

The Perfect Plan game allows its contestant (that’s you) to ask a series of questions of EnergyAustralia’s three new flexible ePlans: Weekend Saver, Night Saver and Regular Saver. (Each plan designed by EnergyAustralia boffins to suit the way Victorians use their energy.) Get to know them, choose your best fit, and walk away with your Perfect Plan. 

 

To help people find their way to the show, it’s being supported by a range of TV, outdoor and digital advertising. Each featuring Ernie and his charismatic cast of flexible ePlans.

 

“It might just seem like a light bit of fun in a low-interest category,” says Ernie, “but underneath it all there’s a serious message. I just can’t for the life of me remember what that is.”

 

 

Leo Burnett: 
Andy DiLallo - Chief Creative Officer
Iggy Rodriguez - Creative Group Head
Justin Carew - Creative Group Head
Luke Chess - Senior Copywriter
Stuart Tobin - Art Director
JJ Winlove - Art Director 
Bruno Nakano - Designer
Thomas Miles - Planning Director 
Paul Everson - Group Account Director
Libby Weston-Webb - Senior Account Director
Jess Ferguson - Account Executive
Michelle Browne - Print Producer
Renata Barbosa - TV Producer

Production Company: Rapid 
Director: Dave Klaiber
Executive Producer: Susannah DiLallo

EnergyAustralia: 
Simon Brady - Head of Product & Brand Marketing | Retail
Aysha Cincotta - Senior Marketing Manager | Customer Communications
Katherine McNabb - Communications Development Marketing Manager

Credits
Work from Leo Burnett Singapore
Group745
Petal Paint
JAT Holdings
07/09/2018
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