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Energy Upgrade California Selects DDB SF to Power Marketing Efforts

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DDB’s Flex agency model to be integrated into the new relationship

Energy Upgrade California Selects DDB SF to Power Marketing Efforts

DDB San Francisco has been appointed lead marketing partner for the Energy Upgrade California program of the California Public Utilities Commission (CPUC) following an extensive competitive review process.

California has set some of the most ambitious energy efficiency and carbon emission reduction targets in the world. The Energy Upgrade California program informs Californians about the state’s energy efficiency and clean energy efforts. Deploying a mix of marketing, education and outreach programs, Energy Upgrade California encourages community action by ensuring that consumers fully understand what they can do to reduce their energy use both in terms of behaviour change and the adoption of new technology. 

“We are absolutely delighted to have the opportunity to work with the CPUC on this critical program. Achieving the Energy Upgrade California’s objectives will require us to inspire millions of people across the state, change behaviours, and drive consumer action. This engagement reflects the ambitions DDB San Francisco has to work with brands that have truly meaningful social and economic impact,” said Todd Grantham, President and Chief Executive Officer of DDB San Francisco.

In order to impact 38.8 million people across diverse socio-economic groups, generations, and geographies EUC requires a marketing partner with the capabilities to impact at scale. Utilising the DDB Flex model, a bespoke team of specialists from across the Omnicom network will work together to provide comprehensive marketing, education, and outreach services for CPUC’s statewide program. DDB San Francisco will lead a fully integrated team of specialised agencies comprised of DDC (government affairs), Alma (multicultural Marketing), Fleishman Hillard (PR and social), OMD (media), and Tribal Worldwide (digital).

DDB’s unique Flex model enables the agency to tap into talent from across the Omnicom network, allowing them to work seamlessly, flexibly and nimbly together.

New work created by the DDB San Francisco team is expected to launch April 2017.

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Categories: Utilities, Electric

DDB North America, Thu, 12 Jan 2017 09:14:54 GMT