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Energy Upgrade California Addresses Unsustainable Energy Practices with Dean Norris

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Dean Norris doesn’t want you doing laundry in a new campaign from DDB San Francisco

Energy Upgrade California Addresses Unsustainable Energy Practices with Dean Norris

Energy Upgrade California has recruited Dean Norris, along with other celebrities and influencers, to promote sustainable energy practices, including the benefit of doing laundry when clean energy is readily available.

The campaign, from DDB San Francisco, sees actors and influencers across California receive an innovatively designed detergent bottle, Deter-gent, which can’t be used between 4-9pm, the peak hours of energy consumption. If they try, the bottle automatically triggers a Cameo integration that delivers a serious, but playful, scolding.

Deter-gent is a first of its kind product innovatively designed using a time-sensitive canister. The canister only opens and releases detergent pods outside of the hours of 4-9pm also releasing a relaxing scent for those that choose to do their laundry outside of peak hours.

DDB San Francisco ECD Eric Cruz said: “We want to remind Californians that the power to choose cleaner energy sources and prevent damage to our environment is in their hands – or in their laundry. It can be difficult to engage people with something as mundane as energy conservation, which is why we’ve developed a first of its kind product in Deter-gent and recruited Dean Norris to do the heavy lifting.”

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CREATIVE

CREATIVE: DDB San Francisco

PRESIDENT: John McCarthy

SAM RENBARGER: Head of Strategy

CHRISTIAN FRANCO: Senior Strategist

DIRECTOR OF ACCOUNT MANAGEMENT: Ty Kendig

GROUP ACCOUNT DIRECTOR: Mark Hurley

ACCOUNT DIRECTOR: Hector Romero

ACCOUNT DIRECTOR: Layne Steele Paddon

ACCOUNT SUPERVISOR: Buke Delen

ACCOUNT EXECUTIVE: Shelby Kennedy

SENIOR PROJECT MANAGER: Chris Merchant

EXECUTIVE PRODUCER: Sam Petersson

PRODUCER: Heather Bernard

EXECUTIVE CREATIVE DIRECTOR: Ben Wolan

EXECUTIVE CREATIVE DIRECTOR: Eric Cruz

ASSOCIATE CREATIVE DIRECTOR: Oskars Trinits

ASSOCIATE CREATIVE DIRECTOR: Carlos Savage

CREATIVE DIRECTOR: Steve Nathans

DESIGNER: Chris Toffoli

BUSINESS AFFAIRS, ADAM&EVEDDB: Keith Marman

Media

Media Strategy & Planning: OMD

Influencer recruitment and content creation partner: Influential

Celebrity recruitment and content creation partner: Cameo

Package design / tech partner: Wildlife

Detergent Supplier: Dropps

Community Based Outreach: DDC

Genres: People

DDB North America, Tue, 12 Apr 2022 07:57:53 GMT