Energy Company SSE Energy Services Appoints Lucky Generals as Creative Partner

Energy company SSE Energy Services has appointed Lucky Generals as its creative partner as it looks to reassure and remind its members of the radically compassionate care it offers.

Lucky Generals will be briefed with creating a range of brand activity throughout the year, with the first campaign already underway.  

The agency picked up the business after the chemistry meetings, including a number of unnamed agencies.

SSE Energy Services was acquired by the UK’s largest independent energy supplier OVO in January 2020. Across the group, OVO serves nearly 5 million customers in the UK and Europe with intelligent energy technology solutions to decarbonise homes

Helen Calcraft, founding partner at Lucky Generals, said: “During a time where home is very much the centre of our lives it's vital to have a reliable home energy service; SSE Energy Services is that service and as a team, we are excited to be working with them.” 

Dan Walsh, head of brand marketing at SSE, said: “Providing warmth, light, comfort and radically compassionate customer care to homes over the UK is our priority, we are confident Lucky Generals is the right agency to deliver our brand message and creative campaigns.”