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Energy Campaign Harnesses ‘The Power’ of Snap’s Classic Hit

Creative 0 Add to collection

The ad for Repower was created by TRUE COMPANY and directed by Roberto ‘Saku’ Cinardi through Filmmaster Productions

Energy Campaign Harnesses ‘The Power’ of Snap’s Classic Hit
Repower, one of the main Italian energy suppliers dedicated to small and medium business enterprises is on air with its latest integrated campaign. The aim of the campaign by TRUE COMPANY is to evolve and consolidate the brand positioning and make it more memorable.
 
The creative concept "I've got Repower" is inspired by one of the most famous soundtracks of the international pop music scene, which in 1990 came to the top of the UK charts in just three months: The Power by Snap, rearranged ad hoc for Repower by Peperoncino Studio.
 
The film reflects the most energetic side of entrepreneurs, startuppers, freelancers and workers in general, in an engaging and surprising way that, to the rhythm of music, are imbued with the positive and winning energy of Repower, a solid and reliable partner of the Italian companies.
 
The TV commercial, produced by Filmmaster Productions directed by Saku, is part of an integrated campaign, on air on the main television networks, mainly in the prime time and second prime time segments, on the web and on the main radios during drive and peak time.



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Sound

Sound Company: Peperoncino Studio

Post Production / VFX

Post Production Company: EDI, Effetti Digitali Italiani

Client

Advertiser: Repower Italia Spa

Production Company

Director: Roberto “Saku” Cinardi

Director of Photography: Marcello Dapporto

Executive Producer: Michela Gabelli

Producer: Valentina Bellanza

Production Company: Filmmaster Productions

Creative Agency

Account Director: Amanda Frascolla

Creative Agency: TRUE COMPANY

Creative Director: Riccardo Ciunci

Executive Creative Director: Giovanni Trabucco

Genres: People, Musical

Categories: Utilities, Electric

lbbonline.com, Fri, 10 May 2019 12:28:19 GMT