Ziploc has just unveiled a new digital film series—one of the brand’s first ventures into online video content. The videos were developed with creative agency partner Energy BBDO and appeal to parents by highlighting some of the most chaotic scenarios known to parenthood: potty training, putting a toddler to sleep, even dining out with twins, and so on. Improv actors play the roles of the parents. The twist? The role of the kids was played by animals. 

This commiserative video series is sure to resonate with parents. And while Ziploc can’t stop the crazy, we can help contain the chaos.