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Energizer Australia launches ‘Toy Rescue’ campaign

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Bondi Rescue crew helps rescue toys

Energizer Australia launches ‘Toy Rescue’ campaign

 

 
 
Energizer® Australia this week launched the ‘Toy Rescue’ program, with the aim of collecting, polishing and repowering pre-loved battery-powered toys that are no longer needed, before donating them to families in need in Australia.
 
The integrated social campaign developed by Integer in partnership with TEQUILA and Eleven PR, is the first of Energizer Australia’s That’s Positivenergy™ new brand platform initiatives. It’s been designed to bring a little more positive energy and a lot more smiles to families and communities in partnership with Mission Australia.
 
Collection points have been coordinated in each state and a Toy Rescue van will be travelling to schools in Sydney, Melbourne and Brisbane with Hoppo, Harries and Deano, Lifeguards from Ch 10’s Bondi Rescue, in order to rescue donated toys.  A Facebook site www.energizertoyrescue.com.au shows where all the collection points are and how to donate.
 
Energizer Australia marketing manager, Joy Delis said, “We at Energizer believe that everyone has the power to make a positive impact, in our own community and beyond. We are excited to launch Toy Rescue as the first of our That’s Positivenergy™ initiatives here in Australia.”
 
Creative Credits
Creative and Shopper Marketing Agency: Integer
Digital Agency: TEQUILA
PR Agency: Eleven PR
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lbbonline.com, Thu, 01 Mar 2012 12:59:17 GMT