The way you feel about money and the way you behave are two sides of the same coin. Before you can change the way you behave with money, you need to understand how you feel about it.
In a recent BNZ survey, only 9% of people strongly agreed that they felt confident managing their finances, so BNZ have created EmotionScan – a unique online tool to help people identify what’s holding them back.
“We’re excited to have launched EmotionScan,” says Rob Cooke, Head of Marketing Communications at BNZ. “It’s an online experience that allows you to track your own emotional responses to a variety of financial scenarios. It’s a way to uncover some fascinating insights about yourself and how you really feel about money.”
Digital Creative Director Terry Williams-Willcock explains, “EmotionScan has been developed in collaboration with Swiss technology group, nViso and Massey University’s Professor Stuart Carr. It combines immersive financial scenarios with advanced 3D facial imaging and artificial intelligence to detect how you honestly feel about money. The software tracks hundreds of points on the face and decodes your micro-expressions into universal human emotions, all through your webcam in real-time.”
“BNZ has a big goal to help New Zealanders to be good with money and we need big ideas to achieve this. Building an emotion recognition experience with partners from New Zealand and around the world has taken co-ordination and commitment to bring the idea to life, a true credit to the team.” - Craig Herbison, BNZ’s Chief Marketing Officer.
Craig Herbison Chief Marketing Officer
Rob Cooke Head of Marketing Communications
Robert Orr Campaign Manager
Terry Williams-Willcock / Digital Creative Director
Kristal Knight / Creative - Art Director
Rachael Macklin / Creative - Writer
Ruth Blair / Planner
Vanessa Marklew / Senior Account Director
Hannah Watson / Senior Account Manager
Geoffrey Joe / Digital Designer
Mike Delucchi / Developer
Stuart Carr / Professor of Psychology
Tim Llewellynn / CEO and Cofounder of nViso SA
Matteo Sorci / CTO and Cofounder of nViso SA
Penelope Burns / Media Director
John Buckley / General Manager, Digital
Jeremy Hooper / Media Planner
Categories: Banking, Financelbbonline.com, Mon, 30 Sep 2013 04:37:16 GMT