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EmotionScan: Psychology and Spending

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Colenso BBDO tap behavioural science for BNZ's clever new financial tool

EmotionScan: Psychology and Spending

 

 

The way you feel about money and the way you behave are two sides of the same coin. Before you can change the way you behave with money, you need to understand how you feel about it. 

 

In a recent BNZ survey, only 9% of people strongly agreed that they felt confident managing their finances, so BNZ have created EmotionScan – a unique online tool to help people identify what’s holding them back.

 

“We’re excited to have launched EmotionScan,” says Rob Cooke, Head of Marketing Communications at BNZ. “It’s an online experience that allows you to track your own emotional responses to a variety of financial scenarios. It’s a way to uncover some fascinating insights about yourself and how you really feel about money.”

 

Digital Creative Director Terry Williams-Willcock explains, “EmotionScan has been developed in collaboration with Swiss technology group, nViso and Massey University’s Professor Stuart Carr. It combines immersive financial scenarios with advanced 3D facial imaging and artificial intelligence to detect how you honestly feel about money. The software tracks hundreds of points on the face and decodes your micro-expressions into universal human emotions, all through your webcam in real-time.”

 

“BNZ has a big goal to help New Zealanders to be good with money and we need big ideas to achieve this. Building an emotion recognition experience with partners from New Zealand and around the world has taken co-ordination and commitment to bring the idea to life, a true credit to the team.” - Craig Herbison, BNZ’s Chief Marketing Officer.

 

 

Credits

 

BNZ    
Craig Herbison    Chief Marketing Officer
Rob Cooke    Head of Marketing Communications
Robert Orr    Campaign Manager

        
COLENSO BBDO    
Terry Williams-Willcock / Digital Creative Director 
Kristal Knight / Creative - Art Director 
Rachael Macklin / Creative - Writer
Ruth Blair / Planner
Vanessa Marklew / Senior Account Director 
Hannah Watson / Senior Account Manager
Geoffrey Joe / Digital Designer

Zanuka    
Mike Delucchi / Developer 

Massey University     
Stuart Carr / Professor of Psychology

nViso     
Tim Llewellynn / CEO and Cofounder of nViso SA
Matteo Sorci / CTO and Cofounder of nViso SA

MEDIACOM    
Penelope Burns / Media Director
John Buckley / General Manager, Digital
Jeremy Hooper / Media Planner

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Categories: Banking, Finance

lbbonline.com, Mon, 30 Sep 2013 04:37:16 GMT