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Emotional Support Dogs Help Athletes in Allianz Insurance Film from BBDO NY

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Jacob Rosenberg directs heartwarming spot for the Official Insurance Partner of the Olympic and Paralympic Games

Emotional Support Dogs Help Athletes in Allianz Insurance Film from BBDO NY

With Tokyo 2020 less than two weeks away, Allianz, the Official Insurance Partner of the Olympic and Paralympic Games, today released a short documentary film that explores the mental health struggles athletes face preparing for the Olympic Games and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film from BBDO New York follows the stories of two leading international skateboarders, Leticia Bufoni (Brazil) and Dashawn Jordan (US), and how emotional support dogs helped them when they needed it most.

The past year took a heavy toll on the mental health of athletes everywhere as they experienced competition delays, isolation from family and friends, injuries and career uncertainty. Recently, Allianz announced a new initiative called the Allianz Support Dog Squad to bring emotional support dogs to international skateboarders training in Los Angeles as they prepare for their Olympic debut as well as other upcoming international competitions.

Leticia Bufoni who qualified for Tokyo 2020 and Dashawn Jordan who narrowly missed making the U.S. team, have been participating in interactive sessions with trained emotional support dogs over the past few weeks and are the focal point of a new short film by Allianz.

The film explores the difficult year that Leticia and Dashawn have faced training for Tokyo 2020 during a global pandemic, the stigma associated with athletes talking about mental health, their reactions to making and not making their respective Olympic teams and how their experiences with the Allianz Support Dog Squad shaped a more positive and uplifting outlook for what’s ahead.

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Credits

Creative Agency: BBDO New York

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Betsy Decker

Executive Creative Director: Marco Cignini

Head of Content Operations: Andrew Osborne

Executive Producer: Carole McCarty

Designer: Ray McGale

SVP Senior Director: Lindsey Cash

Account Director: Nathan King

Chief Strategy Officer: Andrea Ring

VP Strategy Director: Philip De Meulemeester

SVP, Director of Production Services: Jessica Nugent

Business Manager: Grace Kelly

PR agency: FleishmanHillard

Senior Vice President & Partner: Steve Hickok

Vice President: Pritni Sandhu

Account Supervisor: Micaela Benedetti

Sports Marketing Agency: GMR

Vice President: Jeff Handler

Client Services Director: Alexa Sunderland

Account Executive: Tatum Cornelius

Media Agency: OMD

Chief Strategy Officer: Rene Coiffard

Senior Executive Activation Digital: Eleni Pantelidou

Production Company: The Reserve Label

Director: Jacob Rosenberg

Executive Producer: Ryan Slavin

Executive Producer: Jay Pollak

Producer: Jay Kelman

DP: Mike Reyes

Editorial Company: Final Cut & The Reserve Label

Executive Producer: Sarah Roebuck

Executive Producer: Ryan Slavin

Executive Producer: Jay Pollak

Producer: Peter Walker

Editor: Chris Amos

Telecine Company: Forager TV

Colorist: Jacob McKee

Conform / Finish Company: The Reserve Label

Executive Producer: Ryan Slavin

Executive Producer: Jay Pollak

Online Editor: Kate D’Angelo

Composite: Roberto Campos

Music: Asche & Spencer

Executive Producer: Matt Locher

Creative Director: Thad Spencer

Audio Post: The Reserve Label

Executive Producer: Ryan Slavin

Executive Producer: Jay Pollak

Sound Design / Mix: Juan Borda

Genres: Documentary

Categories: Insurance, Finance

BBDO New York, Wed, 14 Jul 2021 13:35:00 GMT