Fri, 22 Apr 2016 10:10:45 GMT
In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations.
The practice of 're-homing' is not legally recognized, but unfortunately occurs more and more often.
'Disposable Kids', a documentary produced by France 5, works to denounce this practice.
To advertise the airing, Publicis Conseil has produced a trailer featuring a child who finds another to spend the afternoon with him. But this fairly mundane scene from daily life will take a rather unexpected turn. Yet another strong statement from France 5 with which the agency has been working since the beginning of 2015.
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Director: Fabrice Gobert, Bertrand Degove
Producer: Patrick Barbier & Claude fayolle
Production Company: Wanda
Editor: Bertrand Nail
Art Director: Thomas Chatenay
Copywriter: Guillaume Sabbagh
Creative Agency: Publicis Conseil
Executive Creative Director: Fabrice Delacourt & Olivier Desmettre
TV Producer: Pierre Marcus, Timothé Rosenberg
Categories: Media and Entertainment, TV and RadioPublicis Conseil, Fri, 22 Apr 2016 10:10:45 GMT