senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745
Emotional New Trailer Shines Light on the 'Disposable Kids' of America
22/04/2016
Group745
Advertising Agency
Paris, France
288
Share
Publicis Conseil & Wanda create film to advertise new France 5 documentary
Group_3646

In the United States, it is possible to adopt a child, then publish an ad online to find a different family for that child if he or she doesn't satisfy expectations.

The practice of 're-homing' is not legally recognized, but unfortunately occurs more and more often.

'Disposable Kids', a documentary produced by France 5, works to denounce this practice.

To advertise the airing, Publicis Conseil has produced a trailer featuring a child who finds another to spend the afternoon with him. But this fairly mundane scene from daily life will take a rather unexpected turn. Yet another strong statement from France 5 with which the agency has been working since the beginning of 2015.


Credits
Agency / Creative
Production
Editorial
Work from Publicis Conseil
Group745
Sustainability
AXA
15/02/2024
18
0
Group745
30
0
ALL THEIR WORK