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Emotional Doctors of the World Film Reveals Human Faces of the Refugee Crisis

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Publicis New York visits DOTW clinics at the Syrian border to document the real people affected by the tragedy

Emotional Doctors of the World Film Reveals Human Faces of the Refugee Crisis

In mid-December, Publicis New York accompanied a team of filmmakers to the Syrian border near Aleppo to spend a week documenting the frontlines. While visiting DOTW clinics and hospitals, and meeting the patients there, the team discovered a powerful reason to feel fear in the face of this crisis—not fear of the refugees themselves but, fear of the world’s indifference towards them. This film, the first in a series, was born of that visit and shows us the human face of Syrian refugees and, more importantly, how familiar that face is to our own.

Andy Bird, CCO, Publicis New York, commented: "While travelling with the Doctors of the World team to the Syrian border our creatives unveiled a dangerous contagion: indifference. Indifference can be as poisonous and invasive as any plague. We immediately knew we needed to spark awareness. This film is the result, and a sensitive, thoughtful, creative articulation of a serious issue. We hope people will pay attention."

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Advertiser: Doctors of the World

Production Company

Director: Cano Rojas

Producer: Lisa Sadek


Editor: Jason Schneider

Creative Agency

Account Executive: Michael Emer

CEO: Andrew Bruce, Carla Serrano

Chief Creative Officer: Andy Bird

Chief Production Officer: Lisa Bifulco

Creative Agency: Publicis NY

Executive Creative Director: Joe Johnson

Integrated Producer: Jason Bailey

Senior Copywriter: Patrick Merritt

Senior Producer: Hadleigh Arnst

Strategist: Beth Beckman

Strategy Director: Erica Herman

Genres: Documentary, People

Categories: Charity, Corporate, Social and PSAs

Publicis New York, Tue, 10 Jan 2017 11:01:02 GMT