Emily in Paris’ Luc and Julien Make 'Ze Choice' with Samsung Galaxy Z

The dynamic duo from Emily in Paris, Luc and Julien, are on full display in a new short film by Samsung, ‘Ze Choice’. 

It’s the brand’s latest campaign for its Galaxy Z Flip5 and Galaxy Z Fold5 foldables, with Luc sharing his strong belief that the Z Fold5 suits a more refined and savvy user, while Julien shows everyone just how perfect the Z Flip5 is for those who are fun and dynamic. 

In addition to this long-form video, the campaign includes a slate of five social videos following Luc and Julien in their weekday agency work and lives dropping next week, with additional holiday spots forthcoming. The entire campaign was created in collaboration with Emily in Paris’ costume designer, Marylin Fitoussi, to fully bring the show’s iconic form factor and fashion to the forefront. 

With the latest Galaxy Z Flip5 and Galaxy Fold5, the brand is bringing freshness to the mobile market. Featuring compactness and enhancements for productivity, Samsung Galaxy foldables offer something exciting and bold for every individual. As the brand innovates new generations of these products, it also intersects with the consumer lifestyles of Emily in Paris’ gen z and Millennial audience, who embody what it means to dare to be different.

All Samsung wants to know is, Which Z are you?