Emerging Creators Put Iconic Snack Bagel Bites in the Centre of Today’s Most Pressing Debates

Bagel Bites has a long history of bending the rules with an unlikely snacking combination that everyone fell in love with.

Today, Bagel Bites is back to bring more unexpected fun to the snacking category with a fresh approach to its popular brand platform, 'We Can All Agree With That' highlighting the one thing that everyone can agree on: pizza on a bagel.

Single Player or MMO? 3p.m. Snack or 3a.m. Snack? Anime or Manga? The latest work from lead creative agency Johannes Leonardo offers a new mash-up of life’s greatest debates that playfully puts the iconic snack at the centre of today’s cultural conversations.

By partnering with emerging artists to put this iconic snack at the centre of today’s conversations—from hairstyles to video games to everything in between— the new campaign from Bagel Bites is celebrating its community’s own interests, debates and creative styles, bucking the trends of traditional advertising by involving creators in the process, from briefing to finished product.

Johannes Leonardo’s campaign seeks to engage with consumers through a series of debates that come to life with a show of hands specially made to match its side of the debate and tell the story visually. 

The new work is a nod to the brand’s out-of-the-box product, with an out-of-the-box approach to fun: a collection of both still and moving images that show that whether you're a morning person or night person, a singer player or multiplayer gamer, a 'I'll wait ‘til it cools down' or burning-your-mouth snacker, the one thing we can all agree with? Bagel Bites.