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Emerging Artists Show Change Is Possible with Daily Takeover of Piccadilly Lights



With P&S Studios, CIRCA 2020 launches with breathtaking new film by Ai Wei Wei

Emerging Artists Show Change Is Possible with Daily Takeover of Piccadilly Lights
P&S Studios announces its part in the launch of CIRCA 2020 - an innovative new platform showcasing digital art from emerging and established artists. Both online and on the iconic Piccadilly Lights in London, at 20:20 GMT/BST every day, CIRCA Art’s inaugural exhibition disrupts adverts for two minutes with new ideas that consider our world CIRCA 2020.

Ben Hauke, head of P&S Studios and lead sound engineer crafted original composition, sound design and mix for the powerful launch film, directed by Rodrigo Inada. The exhibition launched on Thursday 1st October 2020 with a breathtaking new film by Ai Wei Wei.

The collaboration came about when film director Rodrigo Inada and creative producer Jackson Forsythe met at P&S event ‘Make Noise’ held at Ogilvy London at the end of 2019.

“After attending our event a few months ago, Jackson reached out to us to ask if we could help with the music and sound for the CIRCA launch film. The film is beautifully crafted and carries an important, positive and hopeful message for the future that we all need right now so we were excited and humbled to be asked to be involved.” said the team at P&S.

“Working with Rodrigo on this project was an ideal relationship for any collaborator, there was trust. I understood what he needed straight away, and separated the role into two categories; sound design and music." added Ben Hauke. "The music had to be subtle yet thoughtful, as anything too sentimental or busy would have distracted us from the message. Similarly with the SFX, I wanted to find a balance of abstract and natural sounds, but not too weird that it takes our focus away from the tone of the film. Even though I separated the roles of music and SFX, the end result was to make the sound as a whole convey like the same message, warm, thoughtful and powerful. It's all about using your ears and listening to your work like someone else made it. Artists often get caught up in themselves and can't detach their ego from what they have created. Objectivity is the greatest skill any engineer, composer or artist should thrive for...”

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Pitch & Sync, Fri, 02 Oct 2020 09:03:54 GMT