Emergen-C Pens a Love Letter to a Future of Normalcy

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Online campaign from Grey gives hope to the future after the Covid-19 pandemic with Emergen-C suppliments
Emergen-C Pens a Love Letter to a Future of Normalcy

Emergen-C announced today the launch of the ‘Emerge Our Best’ campaign to offer much-needed inspiration during this challenging time of isolation and missing loved ones, as well as to provide protective supplies and supportive resources for hard-working health workers on the frontlines. Emergen-C is grounded in promoting everyday wellness and daily behaviours that create healthy habits and now, more than ever, is focused on aiding overall wellness and lending a hand to help others emerge their best.

Central to ‘Emerge Our Best’ is the brand's commitment to help the community through this tough time. As the need for essential protective medical supplies grows, Emergen-C is donating $500,000 to Americares, a health-focused relief and development organisation that responds to people affected by poverty or disaster with medicine, medical supplies and health programs. The donation will help Americares deliver much needed protective supplies – masks, gowns, gloves and disinfectants – and provide skill-building workshops and emotional support for health workers.

"With so much strife and strain in our communities right now, we sought to help by providing support and essential supplies and Americares is the perfect partner to achieve that," Emergen-C brand director, Karen Bouhadana said. "Emergen-C promotes daily wellness and by helping health workers who are tirelessly committed to protecting us, we are doing our part to help the collective emerge our best from this trying time."

As a brand that many have turned to in good times and trying times, Emergen-C is giving communities something to look forward to with the emotional and hopeful ‘Emerge Our Best’ campaign video, which is inspired by moments in the hopefully near future when simple actions like holding hands, enjoying meals with friends and waiting in line will be commonplace physical connectors once again. The video will live online and on the campaign microsite, EmergeOurBest.com, which will also house details about the charitable donation and a program enabling site visitors to encourage others to emerge their best by inviting friends and family to visit the site to be entered into the chance to win a gift card to be used to help support themselves, their loved ones or local businesses in their area.

"Frontline health workers need support now more than ever," said Americares president and CEO Christine Squires. "We are incredibly thankful for the generous donation from Emergen-C, which will help us provide critical protective gear and training to this essential workforce and allow them to continue their life-saving work."

For additional information, please visit www.EmergeOurBest.com  


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Creative

Executive Creative Director: Hannah Fishman

Copy Writer: Jake Knudsen

Art Director: Peter Molnar

Associate Director/Social Media: Joseph Day

Experiential, Associate Producer: Harris Flynn

President, Global Health & Wellness: Jason Kahner

EVP Account Director: Jean Donahue

SVP Account Director: Zoë Urquhart

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Executive Strategy Director: Howard Roberts

Strategy Director: Karol Chang

 
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Genres: People, Storytelling

Categories: Beauty & Health, Supplements

Grey , 1 month ago