Emerald Pictures Announces New West Coast Representation

Emerald Pictures signs with Diplomat for representation on the West Coast. The world-class production company will be represented by agent and Diplomat’s founder, Lauren Schuchman.

Lauren Schuchman began her career in advertising at Resource LA and later became an in-house sales rep for Hybrid Edit and Sweetshop, where she spearheaded both West Coast and national sales. Diplomat now represents Sweetshop as well as other acclaimed live-action and post-production talent, including Chromista, Interrogate, Minted, Society, Nomad Edit, and Mirada. Formed by Lauren in 2016, Diplomat is an esteemed representation firm offering thoughtful, creative solutions to agencies and brands. 

Emerald Pictures is led by founders and co-managing directors Mara Milićević and John Duffin and is home to dynamic directorial talent creating award-winning commercial work for global brands. As a collective of filmmakers, Emerald Pictures produces an array of work for advertising, narrative, and documentary formats, all with the shared value of excellence in craft. 

Lauren says of signing Emerald Pictures to Diplomat, “I’m really excited to be joining forces with John and Mara, two industry vets with resumes of enormous pedigree. Together, they share proven track records of developing top director talent and producing A-list work. I sense it’s just the beginning for Emerald.”

Mara Milićević adds, “Lauren’s experience in sales and production alongside her incredible drive makes her a great fit for Emerald. She’s a fresh eye, looking at our work in different ways and knows how to line up opportunities that perfectly fit the right creative talent to the brand. We feel that we’re in good hands and look forward to all that’s to come from this partnership. We’re excited to leap into 2024 on the West Coast with Lauren.”