Passions, we all have them. Relentless cravings, enthusiasms, itches that need to be scratched. Be that a chance to dig for truffles, unleash your inner warrior or just wear a lot of chain mail. Whatever you’re into, you must pursue it.
With this in mind, Booking.com today launched a new technology to help travellers easily search and uncover the most amazing destinations tied specifically to what interests them most. This new way of searching is the most comprehensive of its kind in the travel industry – perfectly matching people’s unique passions and interests with the best destination and accommodation to suit their needs, changing the face of travel search which is today constrained by search options limited only to a city or a specific hotel.
To announce the release of such a game changing feature, Wieden+Kennedy Amsterdam has created Passions, a campaign that celebrates the passions we all have. Following our booking heroes as they take part in their unique interests around the globe, embracing their inner warrior in Haka, foraging for fungi in Truffles or revisiting battles from the past in Medieval reenactment. Whatever your passion, Booking.com has the perfect accommodation to make your dream a reality.
The campaign consists of three 30-second films and 20 and 15 second cut downs, which will roll out across TV and online channels and a full digital strategy will further underpin the campaign.
“Understanding how important people’s passions are to their travel choices and goals, we wanted to completely reimagine the way they search, connecting every traveller with those possibilities which perfectly match their personality, desires and ambitions,” explains Pepijn Rijvers, Chief Marketing Officer, Booking.com. “At Booking.com we are not just about a transaction. We are all about the experience. Through the power of technology we love to inspire and empower everyone to uncover and enjoy the most enriching travel experiences, wherever and whatever that looks like for them.”
Genevieve Hoey, W+K Amsterdam Creative Director, says: “Booking.com is a platform for the people. It’s where travellers go to really lean into their search, to comb the globe to find the perfect place to indulge their passion. Creatively, inspiration arose from these Booking bookers, and we’re hoping this work will inspire others to travel for their heart’s desire.”
The Passions campaign launches today across the United Kingdom, Germany, France, Italy, Spain and Canada. With additional markets, such as Australia, due to roll out in coming weeks.
Genres: Action, Comedy, Visual VFX
Categories: Travel, Holidaylbbonline.com, Tue, 01 Mar 2016 14:49:58 GMT