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Embrace National Noodle Day Celebrations by Sending Noods to Your Friends and Family

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Kraft Mac & Cheese and Mischief @ No Fixed Address offers comfort from a safe distance by sending the cheesiest, most tasteful noods
Embrace National Noodle Day Celebrations by Sending Noods to Your Friends and Family

In the midst of navigating through the ongoing Covid-19 pandemic, families and friends are looking for ways to offer love and comfort from a safe distance. For some, that may be sending flowers or a thoughtful card, but for real comfort, we know the best way to show your love is to send noods – Kraft Mac & Cheese noods that is. Starting today, National Noodle Day, Kraft is giving away its iconic blue boxes of Mac & Cheese so you can send noods to your friends and family.

Now through October 11th, you can send tasteful noods by visiting www.enjoynoods.com, or by responding to @kraftmacncheese on Twitter*. To send noods, applicants can complete the order form to send a free box of Kraft Mac & Cheese to someone they love, or a coupon to redeem for one free box at the local grocery, while supplies last. 

“We’re all seeking the comforts of home and traditions that bring us together, like sharing a box of Kraft Mac & Cheese,” says Martina Davis, brand manager for Kraft Mac & Cheese, “We want to give fans the opportunity to send and share the cheesiest noods with their friends and family. 

Bianca Guimaraes and Kevin Mulroy, co-executive creative directors at Mischief @ No Fixed Address, said: “As much as we all learned never to write puns in advertising, this actually came out of a real insight: in these uncomfortable times, people are reaching for more comfort food than ever. As we continue to find ways to stay connected, we thought it would be fun and mischievous to invite people to send noods, both solicited and unsolicited.”

The #SendNoods activation from Mischief @ No Fixed Address is supported by a digital spot starring actor Vanessa Bayer encouraging us to ‘send noods’ — definitely not ‘nudes,’ as well as out of home in Chicago and digital ads on social networks and dating sites. 

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Brand

Brand: Kraft Mac and Cheese

Matt Carpenter:  Director, Quick Prep Meals 

Martina Davis: Brand Manager

Maya McDonald: Brand Activations Lead

Emily Violett:  Sr. Associate Brand Manager

Agency

Agency: Mischief @ No Fixed Address / No Fixed Address

CoFounder & CCO: Greg Hahn

President: Kerry McKibbin

ECD: Kevin Mulroy

ECD: Bianca Guimaraes

Copywriter: Travis Myers

Art Director: Nina Hang

Jr Art Director: Nod McFall 

NFA President: Jordan Doucette

Strategy: Jeff McCrory  

VP Content: Will Dempster

Business Manager: Leila Chee

Digital Platform Lead: Annie Tung 

VP, Studio: John Silva

Producer: Paul Silva

Production

Production: PlayTime Media

Director: Zach Math

Producer: Brian Etting

Offline

Offline: Arcade

Editor: Will Hasell

Assistant Editor: Fernando Raigoza

Sr. Producer: Kirsten Thon-Webb

Executive Producer: Crissy DeSimone 

Online

Online: Timber

Flame Artist: Brian Shneider

Flame Assistant: Alice Cen

Sr. Producer: Kirsten Thon-Webb

Executive Producer: Crissy DeSimone 

Telecine

Telecine: The Mill

Colorist: Josh Bohoskey

Producer: Evan Bauer

Executive Producer: Fawn Fletcher

Mix

Mix: Lime

Mixer: Loren Silber

Executive Producer: Susie Boyajan

Public Relations 

Public Relations: ALISON BROD MARKETING + COMMUNICATIONS

Senior Vice President: Brooke Scher Mogan

Vice President: Adrianna Lauricella

Senior Director: Francesca Salcedo

Account Supervisor: Erika Berg

Genres: Comedy, People, Dialogue

Categories: Food, Rice, Pasta and Noodles

Mill Chicago, Tue, 06 Oct 2020 12:30:40 GMT