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Embrace Garbage Day with This Truly Trashy Training Program from Glad

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FCB Toronto channels '80s aerobic tapes in new spot directed by Scott Drucker

Embrace Garbage Day with This Truly Trashy Training Program from Glad

Today, the 'Garbage Man' from Glad bin liners returns to build on the concept of appreciation for all his loyal Canadian Facebook friends. The 60-second film, created by FCB Toronto, is reminiscent of an '80s-style workout. It's part three of the appreciation platform for Glad, following part one 'Thank-you' and part two, 'The Big Lift'.

For Glad, this program, like the others, focuses on appreciation and strength for the Glad bag. The film opens with, the garbage man dressed in his classic coveralls, jazzed up with a sweatband, legwarmers and runners. Pink neon lights and a retro soundtrack make this film a colourful flashback to the classic 80s-style aerobic video.

Glad encourages Canadians to have fun with garbage day. Why not squeeze in a weekly workout on the way to the curb? The Glad Strength Training Program is a full body experience, consisting of a series of unique exercises which demonstrates the strength of Glad garbage bags.  

The challenge for GLAD has not changed: How do you get Canadians to notice your brand – and even justify paying a premium price for your products – when they’d rather keep you out of sight, smell and mind?

For GLAD, the answer is in demonstrating the strength of its products in an unexpected way – making people realise that their bags are strong enough to handle the really tough jobs. And they’re doing it in a way that stands out in a low-interest category.  “Big Lift” and the GLAD ‘Strength Training Program’ continues GLAD’s focus on the category expert, who deals with garbage on a daily basis and appreciates bags that won’t fail– the trash collector.

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Advertiser: Clorox Canada (Glad Canada)

Brand Manager: Luis Perez Martin

Marketing Manager: Ann Marie Cicuttini, Ariane Friesen

Vice President Marketing: Matt Kohler

Post Production / VFX

Colourist: Wade Odlum @ Alter Ego

Creative Agency

Account Director: Melissa Paulino

Art Director: Elma Karabegovic

Chief Creative Officer: Jeff Hilts, Nancy Crimi-Lamanna

Chief Executive Officer: Tyler Turnbull

Chief Strategy Officer: Shelley Brown

Copywriter: Jessica Schnurr

Creative Agency: FCB Toronto

Director of Integrated Production: Stef Fabich

Group Creative Director: Noel Fenn, Matt Antonello

Managing Director: Tracy Little

Producer: Christine Michalejko

Project Management: Adrian Bailon

Senior Strategist: Shelagh Hartford

Media Agency

Media Agency: OMD Canada

Strategy Director: Elaine Lindsay, Trish Mallaci

Production Company

1st AD: Sarah Kravetz

Director: Scott Drucker


Music Production: Grayson Matthews


Edit Assistant: Taylor McWade

Edit Company: Rooster Post Production

Editor: Izzy Ehrlich

Genres: Comedy, People

Categories: Home, Cleaning Products

FCB Toronto, Thu, 21 Feb 2019 09:38:44 GMT