Director Reynald Gresset
returns with a beautiful new film for Leroy Merlin. The romanticism of the European home improvement business continues with this captivating odyssey of a young couple adrift in their clapboard fixer-upper.
The new campaign film depicts the life project of a couple through the renovation of their house. The film shows the ebb and flow of the project, the doubts and successes, until they reach their final achievement at the end of the adventure.
BETC Shopper chose a metaphor to illustrate this life’s adventure with the odyssey of a house sailing on an open sea. The film celebrates the courage, the energy and the know-how of those who do things, those who get things done and those who help them along the way.
The campaign was produced by La Pac with Mathias Boucard as director of photography. The film is supported by a cover of Rod Stewart's 'Sailing'.