Eloise Liley Joins TBWA\Melbourne as Group Planning Director

TBWA\Melbourne has confirmed the appointment of Eloise Liley to the role of group planning director, with immediate effect.

Eloise joins from Thinkerbell where she held the role of head thinker. Earlier, Eloise was strategic director at Publicis London and led the global strategic direction on key clients including; Essity, Cathay Pacific and Tourism Ireland. Prior to the UK, she held roles at Cummins & Partners, GTB and JWT.

Eloise’s knowledge and thoughtful approach to finding meaningful business solutions has led her to work on a wide range of projects, from; brand transformations and business portfolio restructures to new product launches and digital activations. She brings a diverse depth of experience and thinking to the agency, having worked across multiple markets and categories ranging from cars and insurance, to Tourism and FMCG.

Ricci Meldrum, managing director, TBWA\Melbourne, said: “Eloise is an awarded and respected strategic thinker; brave in her approach, deep in the data and articulate in communicating brand differences helping them find growth to earn a greater share of the future. We welcome Elly to the team and look forward to having her physically in the agency working with the team.”

Eloise added: “There’s nothing more exciting than the problems that lie ahead of us. Solving these problems will require the very best mix of behaviour change, data, CX and creativity. But none of this can happen unless you have a great team and great clients to do it with. So, I am beyond excited to be joining TBWA\Melbourne.”

Eloise’s appointment follows the recent promotion of Ricci Meldrum to managing director of TBWA\ Melbourne.