Thu, 30 Jan 2020 16:49:24 GMT
Amazon's Super Bowl spot sees Ellen DeGeneres comedically imagine what life was like 'Before Alexa'.
Created by Droga5 London - the first time the agency has handled Amazon's Big Game ad - the film sees the TV host ask Alexa to turn down her thermostat before turning to wife Portia de Rossi to ponder life before the voice-powered technology.
What follows is a series of dubious events that travel through history and a range of characters named with varying degrees of Alexa. Alessa is a Victorian maid who throws firewood out the window when instructed to turn the temperature down; Alexei is an Eliabethan era jester who can't tell jokes (he's also played by Fleabag's Jamie Demetriou); and Alesha is reminded by a Nixon-esque president to delete "those tapes".
Agency: Droga5 / Amazon
Production Co.: Somesuch
Director: Steve Rodgers
Editorial Company: Cut+Run
Editor: Jonnie Scarlett
Genres: Comedy, People, Dialogue
Categories: Online retailers, Retail and RestaurantsLBB Editorial, Thu, 30 Jan 2020 16:49:24 GMT