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Ellen Imagines Life Before Alexa in Amazon Ad by Droga5

Creative 1.1k Add to collection

Droga5 London's first Super Bowl spot for the brand features Ellen DeGeneres and her wife Portia de Rossi

Ellen Imagines Life Before Alexa in Amazon Ad by Droga5

Amazon's Super Bowl spot sees Ellen DeGeneres comedically imagine what life was like 'Before Alexa'.

Created by Droga5 London - the first time the agency has handled Amazon's Big Game ad - the film sees the TV host ask Alexa to turn down her thermostat before turning to wife Portia de Rossi to ponder life before the voice-powered technology.

What follows is a series of dubious events that travel through history and a range of characters named with varying degrees of Alexa. Alessa is a Victorian maid who throws firewood out the window when instructed to turn the temperature down; Alexei is an Eliabethan era jester who can't tell jokes (he's also played by Fleabag's Jamie Demetriou); and Alesha is reminded by a Nixon-esque president to delete "those tapes".



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Agency

Agency: Droga5 / Amazon

Production

Production Co.: Somesuch

Director: Steve Rodgers

Edit

Editorial Company: Cut+Run

Editor: Jonnie Scarlett

Genres: Comedy, People, Dialogue

Categories: Online retailers, Retail and Restaurants

LBB Editorial, Thu, 30 Jan 2020 16:49:24 GMT