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Elias Konaté Dazi and Laura Kechichian Share Intimate Basketball Stories for Brand Jordan

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SMUGGLER's rubberband. captures the nuances narrative for the documentary style films

Elias Konaté Dazi and Laura Kechichian Share Intimate Basketball Stories for Brand Jordan

Brand Jordan’s latest campaign, directed by rubberband., is a four spot series of intimate basketball portraits that bring the cinema back to advertising. Shot on 4-perf 35mm film and lensed by Pat Golan, rubberband. expertly crafts each film with its own distinctive voice. The quietly confident films feature Elias Konaté Dazi and Laura Kechichian and were developed in the spirit of a documentary but with nuanced narrative, magical realism and a surrealist bent.

In 'DNP' a barrage of friends storm into an injured player’s room, and begin to play in the claustrophobic space; a player’s socks magically dart away from her in 'Socks.' Opening on a massive wide shot in 'Range', a player makes a nearly effortless 16 story free-throw, while a few onlookers laugh at a player unable to control the basketball in his tiny stilts for 'It’s The Shoes.' 

The collection embodies what rubberband. do so well as filmmakers blurring genre lines and formal boundaries to create something tasteful, elevated, artful, rooted in an emotional truth and elevated in execution. The films leave the viewers surprised in the most satisfying ways.

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Director: rubberband.

Production Company: SMUGGLER

Executive Producer: Patrick Milling-Smith, Brian Carmody, Jaclyn Larson

Producer: Luigi Rossi

Director of Photography: Pat Golan

1st AD: Jacques Eberhard

Set Designer: Lucie Libotte

Stylist: Marika-Ella Ames

Makeup: Fanny Maurer

Hair: Melissa Rouillé

Agency: Frosty

Agency Executive Producer: Nicola Doring

Creative Director: Reginald “Reggie” Dankwa

Phantasm Exec: Anthony Bargis

Line Producer: Julien Floutard

Editor: Armen Harootun

Colour: No.8

Colourist: Alex Gregory

Genres: Dialogue, Storytelling, People

Categories: Clothing and Fashion, Sportswear

SMUGGLER, Fri, 22 Jul 2022 08:15:17 GMT